June 2013
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The "Whatever's Comfortable" campaign, much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In "Beach", we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.

Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors / Creative Directors: Ian Reichenthal, Scott Vitrone
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Agency Producers: Lora Schulson, Alison Hill
Account Supervisor: Karla Stewart
Producer: Holly Vega
Director: Tim Godsall
Editor: Gavin Cutler
Post Production: Sasha Hirschfeld
Music: Odetta / Hit Or Miss
Planners: Stuart Smith, Marshall Ball, Ben Alter
Director Of Photography: Edu Grau
Editing Company: Mackenzie Cutler
Director of Business Affairs: Sara Jagielski
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Assistant: Ryan Steele

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