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SOS Mata Atlântica: Trunk

Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Directors: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser's Supervisor: Roberto Klabim

Published: 
June 2011

4 comments

CuriousPencil's picture
CuriousPencil
4225 pencils

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CrackerJackWorks's picture
CrackerJackWorks
17901 pencils

Vive la woodworms!

Great spot.

kleenex's picture
kleenex
40708 pencils

great spot.

kleenex's picture
kleenex
40708 pencils

great spot.

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