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Trunk

Agency: 
Published/Aired: 
June 2011
Description: 
Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Directors: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser's Supervisor: Roberto Klabim

Comments (4)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18793

Vive la woodworms!

Great spot.

kleenex's picture
kleenex
Activity Score 44107

great spot.

kleenex's picture
kleenex
Activity Score 44107

great spot.

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