Sony Xperia Z: Experience the best of Sony in a smartphone

Production Agency: King Edward Filmproduktion, Malmoe, Sweden
Director: Henrik Holmqvist
Producer: Carl Schonebohm
DOP: Rasmus Heise
VFX Supervisor: Jorgen Persson
Editor: Pal Callmer
Released: January 2013


Temple's picture
10932 pencils

I thought this was a creativity site.

Nike Diesel's picture
Nike Diesel
13389 pencils

+100! i was thinking the exact same thing

kleenex's picture
36242 pencils

not bad.

tazyboy's picture
777 pencils

agree with Temple and this looks like they are selling a camera rather than a cell phone

ad libitum's picture
ad libitum
10 pencils

hmmm... "experience the best of sony"... so they showed the walkman, flat screens, cameras, video cameras, games.... basically sony electronics packed into this thing...but they forgot one big aspect, nobody in the advert is seen talking on the phone. Pretty basic function of the phone, not to be ignored.

ankitadv's picture
826 pencils

very nice

aWhiteSunset's picture
12 pencils

I actually like this ad. It's true that it lacks "a bit" in creativity, but note that this is a demonstrative commercial. If you check the SonyXperia youtube channel you can watch the full series, which is made of "focus on" videos of every phone's function (Which, fytk, work way better than Smasung ones), and there is a lot more quality creativity in those ones. Still about this one, i don't think it really misses to show the telephone function, just because every smartphone does it pretty well and the war is actually on the sharpness of extra plus they offer. I definitely like the way Sony, both Mobile and Entertainment, communicates.

aWhiteSunset's picture
12 pencils

I meant "Samsung", mistyped it.

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