What is Beauty?

May 2016
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Shot by SamuelChristoher of Hungry Man in London for Y&R Asia, this new spot for Sony Full 1080 High Definition examines the question: "what is ugly and what is beautiful?"

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Art Director: Kirsten Ackland
Copywriter: Rowan Chanen/Edward Ong
Editor: Joel Miller/Cut+Run London
Agency Producer: Kim Lim
Producer: Matt Jones
Director: SamuelChristoher
Prod Co.: Hungry Man
Music: Peter Millward/Drum Hong Kong

Comments (2)

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Highest Rated

whicked's picture
6 Activity Scores

wow wow wow...helluva beaut... did the idea came about when they were thinking about "high 'definition'"? But it's the kinda TVC that only captures you for only that once. But for a 60-sec spot, it's great for a cinema, instead of that bloody pepsi max commercial. The length is its only down point.