NewerOlder

Sony Walkman: Silent Party

Advertising Agency: Agency4e7, Vienna, Austria
Creative Director: Alex Schönburg
Art Director: Fung Wie Pai
Production: Kaiserschnitt Films
Director: Markus Gasser

Related videos by Shutterstock

13 comments

alausa's picture
alausa
1420 pencils

MOVES!!!

andylefty's picture
andylefty
4537 pencils

nice to see you again walkman. it's been a while. nice ad.

Temple's picture
Temple
10277 pencils

I don't really like it. It takes more than young models dancing to persuade young people who think of the walkman as a Neanderthal's gadget.

Hadrons's picture
Hadrons
5743 pencils

I like the concept of the silent party - a lot. Yes- do what ever it takes to reduce all the noise around. The ringtones, the loud so-called music, the chatting. the twitting and so forth.

As for the Walkman - why not?! - In a way: "it's good to see you again".
We might be facing a new trend - reviving an old gadget with new tech.

As for the spot - a little bit contrived, but it serves the message.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

f1th4p's picture
f1th4p
7 pencils

No way those people are nerds sitting in a library.

cwriter79's picture
cwriter79
646 pencils

Uh... isn't all that movement still making a lot of noise, though? Especially in a library? Like the concept, but the setting choice seems flawed.

bate_palmas's picture
bate_palmas
1479 pencils

Well, the concept is certainly not earth shattering.

What ever happened to real life insights informing great ideas?

Which is a pity. Because the product looks great.

That said, it'll probably create some awareness. Not well deserved if it does.

kleenex's picture
kleenex
29454 pencils

I like the video, do not love it...

stickynotes's picture
stickynotes
1058 pencils

really nice idea, but i'm not a big fan of the excecution, especially the edit and the forced coolness.
wonder how they glued those headphones into their ears..

m-adman's picture
m-adman
185 pencils

Love these people dancing around, imaging what a music can make you do - respect

JCG's picture
JCG
39 pencils

I'm voting for the idea. GREAT!
the excecution is light years short though. ¿How about a silent concert?

Nike Diesel's picture
Nike Diesel
13389 pencils

Entertaining concept.

Lisbon freak's picture
Lisbon freak
459 pencils

Very well done. One thing though... I'm not sure about people's expressions... too much smiles... I would've played it cold.

Log in or register to post comments