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Sony VAIO: Feel something

What if technology could make you feel…

The TV execution is a tribute to the five senses. The spot opens with the campaign line, ”What if technology could make you feel…” then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences—whether it’s getting lost in the sensation of the wind through one’s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, “…more human.” Shot on location in São Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes.

Advertising Agency: Ignited, EL Segundo, California, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Vince Soliven
Copywriter: Lori Ellison
Design Director: Oogie Lee
Director: Bia Flecha
Producer: Diego Espana

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8 comments

art.vs.commerce's picture
art.vs.commerce
566 pencils

nothing new

Guest's picture
Guest

Or just plain nothing,

sirvan's picture
sirvan
29870 pencils

el boringo

+++

"I love some things, and don't love some other things."

silvi's picture
silvi
4172 pencils

I only like phrase: "What if technology could make you feel more human"

Guest's picture
Guest

wow, is there nothing you guys like?

Guest's picture
Guest

makes me feel i want to watch it again, i think it works

Guest's picture
Guest

it's such a nice product. shame about the spot which is so cliche.

Guest's picture
Guest

done

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