Sony PSP: Fight

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Advertising Agency: Mike & Blake, London, UK
Art Director: Blake Durden
Copywriter: Mike Pantelides
Agency Producer: Steve Wyles
Production Company: Static Films
Director: Dan Fernbach
Producer: Parm Sidhu
Director of Photography: Marcus Domleo
Editor: Charlie Roberts @ Marshall Street Editors
Sound Mixer: Dugal @ Wave Studios
3D Animation: Josh Lindo
Aired: October 2008

Your rating: None Average: 5.5 (11 votes)
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Comments

Submitted by RogDud (not verified) on Mon, 2008-10-13 17:57.

Cracker.

Submitted by Guest commenter (not verified) on Mon, 2008-10-13 18:37.

solid. i wish i didnt read the client was psp because i saw the gag coming.

Submitted by A.G. Pennypacker on Tue, 2008-10-14 11:21.

Same here. Once again, the title ruins the experience. (this new player isn't helping matters either.) I could have sworn Ivan promised to get rid of the titles a few months ago.

Submitted by Jet Propulsion Lab on Thu, 2008-10-23 11:05.

Just checking back in to see what's new on here after several months. And we're STILL arguing about the titles??? Whoa!
I bitched about it til my face got blue a long time ago because it unfairly "helps" and/or "destroys" the ad. Obviously, nothing's being done about it after all this time.

I'll check back in another six months or so... : (

P.S.
The spot is surprisingly cute and entertaining for the category.
I like it. The principal should've been grabbing the kids by their ears at the end!

iRIO's picture
Submitted by iRIO on Mon, 2008-10-13 18:44.

cute

Submitted by simon.gross on Mon, 2008-10-13 22:28.

Nice.

Submitted by Guest commenter (not verified) on Tue, 2008-10-14 01:13.

nice

Submitted by entropiamonamour on Tue, 2008-10-14 05:05.

It looks like first tought.

Submitted by kalpesh78 on Tue, 2008-10-14 06:47.

nah... its quite cute.

ideas....30 minutes nahi toh free.

Submitted by RM on Tue, 2008-10-14 18:12.

Mate it looks awesome, this is new and utterly entertaining, spot on for target market. Sometimes the first thought is the best idea, but hey, you already knew that!

Submitted by Guest commenter (not verified) on Tue, 2008-10-14 06:36.

good one

Submitted by bompa on Tue, 2008-10-14 15:39.

I agree with entropiamonamour. Nothing special on this

Submitted by kgeiger on Fri, 2008-10-17 06:44.

Really nice work guys. I hope Sony appreciates what you've done for them.

Submitted by Hermoso on Thu, 2008-10-23 12:06.

pretty good insight.

Submitted by Guest commenter (not verified) on Thu, 2008-11-06 13:03.

GENIUS

Submitted by judge (not verified) on Sat, 2008-11-08 03:11.

Cannes.

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