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Sony PSP: Fight

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Your rating: None Average: 5.5 (11 votes)

Advertising Agency: Mike & Blake, London, UK
Art Director: Blake Durden
Copywriter: Mike Pantelides
Agency Producer: Steve Wyles
Production Company: Static Films
Director: Dan Fernbach
Producer: Parm Sidhu
Director of Photography: Marcus Domleo
Editor: Charlie Roberts @ Marshall Street Editors
Sound Mixer: Dugal @ Wave Studios
3D Animation: Josh Lindo
Aired: October 2008

Comments

RogDud's picture
Guest | Mon, 2008-10-13 17:57

Cracker.

Guest commenter's picture
Guest | Mon, 2008-10-13 18:37

solid. i wish i didnt read the client was psp because i saw the gag coming.

A.G. Pennypacker's picture 615 pencils
A.G. Pennypacker | Tue, 2008-10-14 11:21

Same here. Once again, the title ruins the experience. (this new player isn't helping matters either.) I could have sworn Ivan promised to get rid of the titles a few months ago.

Jet Propulsion Lab's picture 10500 pencils
Jet Propulsion Lab | Thu, 2008-10-23 11:05

Just checking back in to see what's new on here after several months. And we're STILL arguing about the titles??? Whoa!
I bitched about it til my face got blue a long time ago because it unfairly "helps" and/or "destroys" the ad. Obviously, nothing's being done about it after all this time.

I'll check back in another six months or so... : (

P.S.
The spot is surprisingly cute and entertaining for the category.
I like it. The principal should've been grabbing the kids by their ears at the end!

iRIO's picture 210 pencils
iRIO | Mon, 2008-10-13 18:44

cute

simon.gross's picture 482 pencils
simon.gross | Mon, 2008-10-13 22:28

Nice.

Guest commenter's picture
Guest | Tue, 2008-10-14 01:13

nice

entropiamonamour's picture 65 pencils
entropiamonamour | Tue, 2008-10-14 05:05

It looks like first tought.

kalpesh78's picture 1224 pencils
kalpesh78 | Tue, 2008-10-14 06:47

nah... its quite cute.

ideas....30 minutes nahi toh free.

RM's picture 421 pencils
RM | Tue, 2008-10-14 18:12

Mate it looks awesome, this is new and utterly entertaining, spot on for target market. Sometimes the first thought is the best idea, but hey, you already knew that!

Guest commenter's picture
Guest | Tue, 2008-10-14 06:36

good one

bompa's picture 300 pencils
bompa | Tue, 2008-10-14 15:39

I agree with entropiamonamour. Nothing special on this

kgeiger's picture 5092 pencils
kgeiger | Fri, 2008-10-17 06:44

Really nice work guys. I hope Sony appreciates what you've done for them.

Hermoso's picture 64 pencils
Hermoso | Thu, 2008-10-23 12:06

pretty good insight.

Guest commenter's picture
Guest | Thu, 2008-11-06 13:03

GENIUS

judge's picture
Guest | Sat, 2008-11-08 03:11

Cannes.

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