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Sony PSP: Fight

Advertising Agency: Mike & Blake, London, UK
Art Director: Blake Durden
Copywriter: Mike Pantelides
Agency Producer: Steve Wyles
Production Company: Static Films
Director: Dan Fernbach
Producer: Parm Sidhu
Director of Photography: Marcus Domleo
Editor: Charlie Roberts @ Marshall Street Editors
Sound Mixer: Dugal @ Wave Studios
3D Animation: Josh Lindo
Aired: October 2008

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16 comments

RogDud's picture
RogDud

Cracker.

Guest commenter's picture
Guest commenter

solid. i wish i didnt read the client was psp because i saw the gag coming.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Same here. Once again, the title ruins the experience. (this new player isn't helping matters either.) I could have sworn Ivan promised to get rid of the titles a few months ago.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Just checking back in to see what's new on here after several months. And we're STILL arguing about the titles??? Whoa!
I bitched about it til my face got blue a long time ago because it unfairly "helps" and/or "destroys" the ad. Obviously, nothing's being done about it after all this time.

I'll check back in another six months or so... : (

P.S.
The spot is surprisingly cute and entertaining for the category.
I like it. The principal should've been grabbing the kids by their ears at the end!

iRIO's picture
iRIO
224 pencils

cute

simon.gross's picture
simon.gross
541 pencils

Nice.

Guest commenter's picture
Guest commenter

nice

entropiamonamour's picture
entropiamonamour
65 pencils

It looks like first tought.

kalpesh78's picture
kalpesh78
2580 pencils

nah... its quite cute.

ideas....30 minutes nahi toh free.

RM's picture
RM
419 pencils

Mate it looks awesome, this is new and utterly entertaining, spot on for target market. Sometimes the first thought is the best idea, but hey, you already knew that!

Guest commenter's picture
Guest commenter

good one

bompa's picture
bompa
318 pencils

I agree with entropiamonamour. Nothing special on this

kgeiger's picture
kgeiger
7050 pencils

Really nice work guys. I hope Sony appreciates what you've done for them.

Hermoso's picture
Hermoso
64 pencils

pretty good insight.

Guest commenter's picture
Guest commenter

GENIUS

judge's picture
judge

Cannes.

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