Sony PlayStation: Greatness Awaits

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo
Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow
Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow
VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone

13 comments

certaintly's picture
certaintly
4052 pencils

great production and for the most part entertaining, but there's a lot i dont like.

too cheesy. the way he smiles at the camera after he kicks that guy. other stuff

kleenex's picture
kleenex
37456 pencils

Production is solid.

freakyhash's picture
freakyhash
12 pencils

Should have got Guy Richie to do the spot.

fangoleon's picture
fangoleon
8345 pencils

Great production. Somehow reminds me Inception.

CommandZ's picture
CommandZ
2500 pencils

I'll say this about it. It reinvigorates the brand where I thought Deutsch/LA fell flat with their Kevin Butler campaign for PS3. Here's to PS4 kicking Microsoft's ass!

Meredith Singh's picture
Meredith Singh
407 pencils

Solid. Maybe could have been magic with a cooler actor. Will likely pick up decent awards for sheer scale.

Temple's picture
Temple
11012 pencils

Higher rated than it deserves. Reeks of deja vu.

jliopf's picture
jliopf
91 pencils

it's epic!

talkingisfree's picture
talkingisfree
2660 pencils

All these starting to look the same.

monoliz's picture
monoliz
1326 pencils

production is great. idea is cliche. actor is half-good.

Yuxin's picture
Yuxin
66 pencils

the world is in play!

jackblack's picture
jackblack
2328 pencils

Nice idea. Horrible casting.

Vladislav's picture
Vladislav
2409 pencils

All for 1 take. Epic indeed.

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