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Sony: Petals volcano

Colourful TV ad set to take your breath away as three tonnes of petals erupt from a Costa Rican volcano.

Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji

Account Handlers:  Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler

Producer: Nick Fewtrell

Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft 
Media Planning: Mediacom

Art Directors: Arman Naji, Michael Thomason, Javier Gomez
Edit House: Trim
Music Title & Artist: ‘Berlin’ by RY X

Published: 
November 2013

9 comments

linneagudmundson's picture
linneagudmundson
279 pencils

Hm. I am amazed by the idea but i really don't think the execution and result looks very beautiful. Rather.. dirty and messy. And the marvellous nature of Costa Rica seems kind of gray. I guess this is all meant to be dirty and messy and grayish, but i don't get why.

Forgive the spelling, am swedish..

Wordnerd's picture
Wordnerd
6692 pencils

"You remember the rubber balls? We want exactly that again. But somehow different."

faissalo's picture
faissalo
728 pencils

nail on head

Nice init

Temple's picture
Temple
11323 pencils

Amazing. Excellent music as well.

jebus's picture
jebus
498 pencils

Balls is still better. Good try though.

jimungimm's picture
jimungimm
60 pencils

Balls is still better.

miko1aj's picture
miko1aj
3086 pencils

this is next step of the same campaign so no wonder they tried to invent new way of color explode.
I am amazed by the concept itself. Volcano blowing the flowers is like a poem.
But agree that it's not that colourish as it should be.
Still like it very very much.

faissalo's picture
faissalo
728 pencils

Balls 2. Dark sequels are never as good.

Nice init

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