Petals volcano

November 2013

Sony 4K - Four times the detail


Colourful TV ad set to take your breath away as three tonnes of petals erupt from a Costa Rican volcano.

Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji

Account Handlers:  Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler

Producer: Nick Fewtrell

Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft 
Media Planning: Mediacom

Film advertisment created by McCann, United Kingdom for Sony, within the category: Electronics, Technology.

Art Directors: Arman Naji, Michael Thomason, Javier Gomez
Edit House: Trim
Music Title & Artist: ‘Berlin’ by RY X

Comments (9)

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Highest Rated

faissalo's picture
Activity Score 728

Balls 2. Dark sequels are never as good.

Nice init

linneagudmundson's picture
Activity Score 279

Hm. I am amazed by the idea but i really don't think the execution and result looks very beautiful. Rather.. dirty and messy. And the marvellous nature of Costa Rica seems kind of gray. I guess this is all meant to be dirty and messy and grayish, but i don't get why.

Forgive the spelling, am swedish..

Wordnerd's picture
Activity Score 6692

"You remember the rubber balls? We want exactly that again. But somehow different."

faissalo's picture
Activity Score 728

nail on head

Nice init

Temple's picture
Activity Score 11337

Amazing. Excellent music as well.

fauxjebus's picture
Activity Score 498

Balls is still better. Good try though.

jimungimm's picture
Activity Score 60

Balls is still better.

miko1aj's picture
Activity Score 3086

this is next step of the same campaign so no wonder they tried to invent new way of color explode.
I am amazed by the concept itself. Volcano blowing the flowers is like a poem.
But agree that it's not that colourish as it should be.
Still like it very very much.

faissalo's picture
Activity Score 728

Balls 2. Dark sequels are never as good.

Nice init