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Sony: Make.Believe

The initiative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstation’s MotorStorm Pacific Rift game, then ends up on stage with Sony’s new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real. The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci

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16 comments

alejulimaty's picture
alejulimaty
838 pencils

lo mejor fue la locucion

morse's picture
morse
15922 pencils

The gate has been done before by other tech companies, but this is still very nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

quokkies's picture
quokkies
251 pencils

To me it is good and excited

Ad_Man's picture
Ad_Man
828 pencils

Maybe it's something about language. But... why the "dot" thing? I don't get it.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

shrenikster's picture
shrenikster
40 pencils

good job!!!!!

tirthomitro's picture
tirthomitro
2752 pencils

kewl

they showed me a picture & i laughed
dignity has never been photographed

Marlus Lau's picture
Marlus Lau
1807 pencils

hey, very nice!!

funky_frogii's picture
funky_frogii
2538 pencils

good graphics.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kamilwoojcik's picture
kamilwoojcik
139 pencils

Great ad! Really catchy.

silvi's picture
silvi
4172 pencils

The Desert scene looks irreal, but the rest of the film is awsome!

jamesrothenburg's picture
jamesrothenburg
554 pencils

Boring.

cef's picture
cef
547 pencils

its nice one.

chris myles's picture
chris myles
429 pencils

absolutely amazing.

mgriff21's picture
mgriff21
592 pencils

This is like .. bad.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

slip's picture
slip
919 pencils

I think this ad is a preparation for a coming cult. Do not sign up.

SJB

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