Advertisement

Greatness Awaits

Agency: 
Published/Aired: 
June 2013
Advertising Agency: BBH, New York, USA

Chief Creative Officer: John Patroulis

Executive Creative Director: Ari Weiss

Creative Director: Nate Able

Copywriter: Rick Herrera

Head of Integrated Production: Justin Booth-Clibborn

Senior Producer: Jennifer Moore Bell

Production Assistant: AJ Gutierrez

Head of Account Management: Armando Turco

Account Director: Melissa Hill

Account Manager: Georgie Gooley

Account Coordinator: Marshal Kerns

Production Company: MJZ

Director: Rupert Sanders

Director of Photography: Greig Fraser

President: David Zander

Executive Producer: Kate Leahy

Producer: Laurie Boccaccio

Production Supervisor: Adriana Cebada Mora

Production Designer: Dominic Watkins

Costume Designer: Mayes Rubeo

Local Production Company: Kinema Films de Mexico

Local Production Co. Producer: Jose Ludlow

Editorial: Work Post NY

Executive Producer: Erica Thompson

Editor: Neil Smith

Assistant Editor: Healy Snow

VFX & Finishing: The Mill NY

Exec Producer: Jo Arghiris

Senior VFX Producer: Charlotte Arnold

VFX Supervisor: Iwan Zwarts

VFX Supervisor: Rob Petrie

Assistant Producer: Juan Handal

Colour Producer: Heath Raymond

Colourist: Fergus McCall

2D Lead Compositor: Iwan Zwarts

2D Compositing Artists: Kyle Cody, Dan DiFelice,

Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo

2D Conforms and Cut-downs: Jade Kim

3D Lead Artists: Rob Petrie and Joji Tsuruga

3D Lead Lighter: Olivier Mitonneau

3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd

3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim

3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir

3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse

Matte Painting: Can Y. Sanalan

Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb

LIDAR services provided by Scanable: Travis Reinke

Rotoscoping provided by: Trace VFX

Sound Designer: Brian Emrich at Trinitite

Music: Woodwork Music

Music Producer: Andrew Oswarek

Composer: Phil Kay

Mix: Sound Lounge

Mixer: Tom Jucarone

Comments (13)

Log in or register to post comments

Highest Rated

Vladislav's picture
Vladislav
Activity Score 2407

All for 1 take. Epic indeed.

certaintly's picture
certaintly
Activity Score 3994

great production and for the most part entertaining, but there's a lot i dont like.

too cheesy. the way he smiles at the camera after he kicks that guy. other stuff

kleenex's picture
kleenex
Activity Score 43505

Production is solid.

freakyhash's picture
freakyhash
Activity Score 12

Should have got Guy Richie to do the spot.

fangoleon's picture
fangoleon
Activity Score 8598

Great production. Somehow reminds me Inception.

CommandZ's picture
CommandZ
Activity Score 2498

I'll say this about it. It reinvigorates the brand where I thought Deutsch/LA fell flat with their Kevin Butler campaign for PS3. Here's to PS4 kicking Microsoft's ass!

Meredith Singh's picture
Meredith Singh
Activity Score 407

Solid. Maybe could have been magic with a cooler actor. Will likely pick up decent awards for sheer scale.

Temple's picture
Temple
Activity Score 11337

Higher rated than it deserves. Reeks of deja vu.

jliopf's picture
jliopf
Activity Score 92

it's epic!

talkingisfree's picture
talkingisfree
Activity Score 2710

All these starting to look the same.

monoliz's picture
monoliz
Activity Score 1304

production is great. idea is cliche. actor is half-good.

Yuxin's picture
Yuxin
Activity Score 64

the world is in play!

jackblack's picture
jackblack
Activity Score 2350

Nice idea. Horrible casting.

Vladislav's picture
Vladislav
Activity Score 2407

All for 1 take. Epic indeed.

Advertisement