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Fight

Agency: 
Published/Aired: 
October 2008
Description: 
Advertising Agency: Mike & Blake, London, UK
Art Director: Blake Durden
Copywriter: Mike Pantelides
Agency Producer: Steve Wyles
Production Company: Static Films
Director: Dan Fernbach
Producer: Parm Sidhu
Director of Photography: Marcus Domleo
Editor: Charlie Roberts @ Marshall Street Editors
Sound Mixer: Dugal @ Wave Studios
3D Animation: Josh Lindo

Comments (16)

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Highest Rated

judge's picture
judge

Cannes.

RogDud's picture
RogDud

Cracker.

Guest commenter's picture
Guest commenter

solid. i wish i didnt read the client was psp because i saw the gag coming.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Same here. Once again, the title ruins the experience. (this new player isn't helping matters either.) I could have sworn Ivan promised to get rid of the titles a few months ago.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Just checking back in to see what's new on here after several months. And we're STILL arguing about the titles??? Whoa!
I bitched about it til my face got blue a long time ago because it unfairly "helps" and/or "destroys" the ad. Obviously, nothing's being done about it after all this time.

I'll check back in another six months or so... : (

P.S.
The spot is surprisingly cute and entertaining for the category.
I like it. The principal should've been grabbing the kids by their ears at the end!

iRIO's picture
iRIO
Activity Score 224

cute

simon.gross's picture
simon.gross
Activity Score 541

Nice.

Guest commenter's picture
Guest commenter

nice

entropiamonamour's picture
entropiamonamour
Activity Score 65

It looks like first tought.

kalpesh78's picture
kalpesh78
Activity Score 2578

nah... its quite cute.

ideas....30 minutes nahi toh free.

RM's picture
RM
Activity Score 419

Mate it looks awesome, this is new and utterly entertaining, spot on for target market. Sometimes the first thought is the best idea, but hey, you already knew that!

Guest commenter's picture
Guest commenter

good one

bompa's picture
bompa
Activity Score 318

I agree with entropiamonamour. Nothing special on this

kgeiger's picture
kgeiger
Activity Score 7311

Really nice work guys. I hope Sony appreciates what you've done for them.

Hermoso's picture
Hermoso
Activity Score 64

pretty good insight.

Guest commenter's picture
Guest commenter

GENIUS

judge's picture
judge

Cannes.

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