NewerOlder

Sony Ericsson Xperia x10: Product Testing Institute, Models

Advertising Agency: Dare, London, UK
Creative Director: Brian Cooper
Art Director: Anna Kalimbet
Copywriter: Summer Cui
Agency Producer: Sally Alekna
Planner: Jon Haywood, Celestine Arnold
Account Supervisor: Deborah Turner
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Drew Santarsario
Editor: John Smith, James Norris
Post Production: Sean Feeney
Executive Producers: Patrick Milling Smith, Brian Carmody, Fergus Brown, Chris Barrett

Related videos by Shutterstock

20 comments

Guest's picture
Guest

THAT is perfect, choosing beautiful models and make them look stupid on the camera is really intelligent. Love it!
Your clients will think they are smarter, just wow!

The whole campaign is awesome, choosing elders and laugh of them is brillant.

I'd pay you twice!

Janae's picture
Janae
385 pencils

"that phone kinda makes me feel dumb." - just great.

Maliha Naseem's picture
Maliha Naseem
16 pencils

Hahahaha amazing.

Maliha Naseem

Guest's picture
Guest

Good wow, this is offensive.

Guest's picture
Guest

it's so fun to feel more important and intelligent.

'Brad, bring me my latte...quick!'

Guest's picture
Guest

Jana, your portfolio is awesome,
do you paint with your hands or feet?

CuriousPencil's picture
CuriousPencil
4227 pencils

Say, "Guest," what say you register a name and put a link to some of your stuff; maybe some people would like to give the kind of incisive constructive criticism that you so obviously enjoy. Otherwise, maybe tone down this broadcasting your lack of intelligence, it's embarrassing.

Dzsoi's picture
Dzsoi
5268 pencils

Janae's work : anonymus jerk's "joke" - 1 : 0

Let's give your feet a chance with your next try, morron ;/

Guest's picture
Guest

Jana rules!!!!!

- A Misanthrope

Guest's picture
Guest

I feel like I'm more intelligent, thanks adsoftheworld

Guest's picture
Guest

"that girl above me is much more intelligent." - so true

Oblabla's picture
Oblabla
298 pencils

hahaha i find it very funny and yep it makes you feel better :)

Oblabla.wordpress.com

Molecule's picture
Molecule
437 pencils

this ad is very DUMB.

Temple's picture
Temple
9621 pencils

Hey Ivan, I know you 're for free speech etc regarding the comments, but "guests" coming here and ridiculing aotw members? Please throw the idiots out of the forum.

CuriousPencil's picture
CuriousPencil
4227 pencils

Inept people finding they can use advanced technology. I have to love the result, but have reservations on the portrayals, though that's just a personal tic.

It works.

CuriousPencil's picture
CuriousPencil
4227 pencils

Inept people finding they can use advanced technology. I have to love the result, but have reservations on the portrayals, though that's just a personal tic.

It works.

mosho's picture
mosho
298 pencils

haha it is a very nice ad who target blonds :D

Dzsoi's picture
Dzsoi
5268 pencils

Actually I like the whole serie. I don't know if there is any similar saying in English but "If it is not your coat, don't take it on."

pindaro's picture
pindaro
526 pencils

A demo is the oldest trick in the book and they made it work. Good casting and natural performances.

emidge's picture
emidge
6 pencils

The series is great. Classic and effective.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments