Sony Dash: Sun
Advertising Agency: 180 Los Angeles, USA
Executive Creative Dir: William Gelner
Creative Directors: Gavin Lester, Ari Weiss
Art Director: Matthew Woodhams-Roberts
Copywriter: Dave Horton
Managing Partner/Head of Production: Peter Cline
Senior Producer: Colleen Wellman
Planner: Brit Browning
Group Account Director: Kelli Stam
Account Director: Michele Tebbe
Production Co.: Smuggler
Director: Guy Shelmerdine
DP: Toby Irwin
Executive Producer / Partner: Patrick Milling Smith
Executive Producer / Partner: Brian Carmody
Producer: Kathy Rhodes
Production Designer: Clem Price Thomas
Stylist: Robert Molnar
Casting Company: Telsey + Company
Casting Director:
Shoot Location: New York, NY
Editorial Co.: MacKenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Kristy Faris
Executive Producer: Melissa Miller
Completion/Special Effects
Colorist: Fergus McCall
Transfer Facility: The Mill NY
Online Facility: The Mill LA
Lead Flame Artist: Phil Crowe
Special Effects Co.: The Mill LA
Lead 3D Artist: Steve Beck
Recording Studio: Eleven
Final Mix: Eleven
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Senior VP Corporate Marketing: Stuart Redsun
Director of Brand Messaging: Alberto Escobedo
Sr. Brand Messaging Manager: Christine Gately-Evans
11 Comments
"What do you guys think?"
It crashes through the clutter, and gets the message across: "Wake up in a whole new way."
The personification technique works, although at first it struck me as a little weird. But I guess the point is that is struck me, which puts it ahead of 90+ % of TVCs.
> AdCracker - interactive tools to trigger ad ideas.
This deserve a lion!!!!!
You've gotta be kidding.
But it's decent and enjoyable. No more.
this deserves a black pencil stuck in a lion!
why the sun is here?
Please guests, stop being ridiculous about lions. The ad is mediocre.
Why is he supposed to be a sun? It has nothing to do with the product or the idea.
That's me!
http://blog.tapuz.co.il/wranger
Can anybody else taste the rainbow?
it made me laugh anyway mates.
Bizarre, but memorable.