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Sony Cybershot: Marilyn

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account team: Joseph Baide, Ana Bogni, Reinier Suárez
Production Company: Garlic
Director: Marcelo Burgos
Executive producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser´s supervisors: Kim Allard, Takashi Ashida

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13 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Gotta like the claim, and they presented it in a fun way. Still doesn't make a full 100% sense to me as they're using old photographs but I like it nonetheless. It proves the claim before it's made.

jagadeesh's picture
jagadeesh
749 pencils

they are using them because they are iconic, every one wants to know the story behind them..if they use any other photos, people wont gave a damn..
i like both of them and Einstein's one is more funny...

xtianwilliams's picture
xtianwilliams
60 pencils

I'm really enjoying this series. Well done.

kleenex's picture
kleenex
26866 pencils

Great set of ads.

everartz's picture
everartz
7611 pencils

super duper!!!!
very funny indeed

| Everartz |

dean viii's picture
dean viii
1676 pencils

could have been funnier.

RonVerse's picture
RonVerse
207 pencils

great concept and execution. I love how the video zoomed out at the perfect time delivering the message at the right moment.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

like them both, but i think this one is a bit better... funny and they get the message across

Always try to be unique even when forced to conform.

Quickgun's picture
Quickgun
334 pencils

Nice idea with a brilliant execution!

Phillhb's picture
Phillhb
130 pencils

Nice idea indeed! Something easily understood, and presents the benefits of the product clearly, Not to mention its pretty funny!

Phillhb's picture
Phillhb
130 pencils

Nice idea indeed! Something easily understood, and presents the benefits of the product clearly, Not to mention its pretty funny!

CommandZ's picture
CommandZ
2472 pencils

These are really fantastic. Great job Saatchi & Saatchi, Argentina!

zheniasavina's picture
zheniasavina
32 pencils

thanks for a job!

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