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Sony Cybershot: Einstein

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account team: Joseph Baide, Ana Bogni, Reinier Suárez
Production Company: Garlic
Director: Marcelo Burgos
Executive producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser´s supervisors: Kim Allard, Takashi Ashida

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17 comments

Boxey's picture
Boxey
8885 pencils

Great work!

bj-71's picture
bj-71
113 pencils

Cute and funny!! love it.

mrakamu's picture
mrakamu
915 pencils

A Good Story!

jagadeesh's picture
jagadeesh
749 pencils

clever..

kalpesh78's picture
kalpesh78
2580 pencils

cann...

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
2580 pencils

saatchi rocks !!! :)

ideas....30 minutes nahi toh free.

svdg's picture
svdg
54 pencils

really good!!! congratulations

everartz's picture
everartz
7611 pencils

this is a winner

| Everartz |

AdBuzzer's picture
AdBuzzer
1168 pencils

Of course it's funny. But I don't think the RTB given here is really worthwhile - I mean I prefer the original Einstein photo as it provokes different interpretations whereas the actual story behind the picture might be plain and silly - as it actually is this ad.

mujerendiagonal's picture
mujerendiagonal
84 pencils

great ad!

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

like them both... funny and they get the message across

Always try to be unique even when forced to conform.

Quickgun's picture
Quickgun
329 pencils

Really a supercool Idea!!! lovin it!

Temple's picture
Temple
9621 pencils

Ah, Argentina. Mother of freshness in advertising.

Guile's picture
Guile
95 pencils

Fun and effective. Good series!

CommandZ's picture
CommandZ
2472 pencils

Bravo. Well done Argentina.

Devon32's picture
Devon32
4 pencils

cool! I love it!

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