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Sony Bravia: Bunnies

Advertising Agency: Fallon London, UK
Aired: 2007

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37 comments

xaxa's picture
xaxa
149 pencils

Not like other.

Tron's picture
Tron
174 pencils

Expected more.

Sorry, but this isn't as good as the other 2.

ivan's picture
ivan

Paint and bunnies couldn't catch up with the simplicity, elegance and dynamism of balls.

Here is the site btw: http://bravia.sony.eu/

Ivan Raszl, admin of AotW

Guest's picture
Guest

"elegance and dynamism of balls"? hehe, i like that one..

kgeiger's picture
kgeiger
7023 pencils

Balls is definitely still best. But I'm going to enjoy watching all the behind the scenes stuff on the new Bravia website. Sony has my attention.

bartwhite's picture
bartwhite
80 pencils

Actually this one is pretty great.
This one is an art! Other 2 were commercials.

iT-iS-i's picture
iT-iS-i
1721 pencils

Ivan What's wrong with the site, we can't access this vid as well as that AIDS awareness one. Sombody do summin!

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

talkingisfree's picture
talkingisfree
2565 pencils

I think if I never saw "balls" before, it would be incredible, but I saw it, so for me is not like the first one. It's a wonderful film anyway i really like it.

lsadunb's picture
lsadunb
575 pencils

Great direction, except for the music choice. Too obvious.

Guest's picture
Guest

I'm not sure how this could be seen as not being on par with the others. I think it is a wonderful addition to their campaign and beautifully done.

bknowlden's picture
bknowlden
3647 pencils

You should watc hthe behind the scenes at adcritic.com. This spot will be all over the award shows this year.

Little Father's picture
Little Father

is this stop motion of cgi? If it is stop motion it's unique. Well done.

Guest's picture
Guest

This is stop motion. How could you not love it?

Mecajet's picture
Mecajet
116 pencils

this is F-ing sweet.

sold's picture
sold
3219 pencils

sorry, but after BALLS, i can't see paint and rabbit as a great commercial, just normal.
just a re-reading (and not so good) of the original and superb BALLS.

Alex A.'s picture
Alex A.

Balls is still is better. It seems Juan Cabral is becoming an advertiser and not a communicator. Great creative, but go back to what made Balls magnificent. The feeling of experiencing color lik no other with no distractions of known music. I think paint and bunnies are visually perfect. The drama is lost with the music chosen. Music that is known. Keep up the great work!

Guest's picture
Guest

i wonder how it would have been received had the other two not been done.
it's awesome.
anyone who says otherwise is just plain ill-informed.
these guys deserve all of our respect for the body of work they have done on this brand.

N.'s picture
N.
otto54's picture
otto54
381 pencils

You guys are pathetic, this is just great.
Love the idea
Love the execution
you can not compare a great execution to another. is is just different but great.
Bravissimi

Tapper's picture
Tapper
490 pencils

Its very good, but just want to skip to whats next on the site now, so it is not amazing. I remember bals and paint leaving me with much more than this

Strip. Strip. Strip.

cortescreativo's picture
cortescreativo
118 pencils

i like paint the most, but this one is great... i think this one miss a good end.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Corbeen's picture
Corbeen
1070 pencils

I had Giselle Bundchen for a girlfriend, and then I start dating one fat girl from my high school....

Guest's picture
Guest

Rocky 3 is not as good as the first Rocky.

Same with bravia.

Corbeen's picture
Corbeen
1070 pencils

true.. true.. what about godfather? or star wars? or.. sonybravia 1st and 2nd?

Guest's picture
Guest

Or Terminator II ?

Rog's picture
Rog
6094 pencils

1. Paint
2. Balls
3. Rabbits... but still quite liked the treatment.

>>>> That's not an ad. THIS is an ad.

fluffy's picture
fluffy
236 pencils

I love it, love it, love it.

gienel's picture
gienel
339 pencils

the effort is breakable not us good as the first but still this is a AMAZING JOB DONE good Work GUYS...

Kateter's picture
Kateter
2020 pencils

agree that bunnies aren't as good as the other two but this one has by far the biggest ambient promotion potential.

still find it amazing and 'watchable' more than once.

thumbs up.

JAM's picture
JAM
5 pencils

This is a nice idea!

THong's picture
THong

This was a nice idea. And many others have used the same one. And like many others before, it hasn't made a different point than to say: "We have color. And our color is better than your color." What's the point?

What's the point?

xiv's picture
xiv
18 pencils

This ad caused quite a stir - being accused of ripping off artists KozynDan.

See here:

http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-...

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

whatever guys, i think this one is very..nice art direction and hats off to the maker/animator

tanvir

Guest's picture
Guest

we have a home collection about i cons pace of god this is hand painting collection im bryan from calamba city my 09207252448

Constantin.01's picture
Constantin.01
66 pencils

Like it very much. Great piece of advertising! And people love it

My favs: balls, rabbits, paint

Guest's picture
Guest

This gives you a little smile whilst you watch, as did "Paint". "Balls" was just the most beautiful thing to watch though. I think all 3 are brilliant.

nurdito's picture
nurdito
32 pencils

What's the connection to rabbit here? Or just anything can bounce? Can anyone explain?

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