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Sony Bravia 4K: Petals volcano

Colourful TV ad set to take your breath away as three tonnes of petals erupt from a Costa Rican volcano.

Advertising Agency: McCann, London, UK
Executive Creative Directors: Rob Doubal, Laurence Thomson
Copywriter: Arman Naji
Art Directors: Arman Naji, Michael Thomason, Javier Gomez
Account Handlers:  Pip Shepherd, Sam Khaneka
Agency Producers: Paula Mackersey, Anita Osborne, Charlie Macpherson
Director: Jaron Albertin
Production Company: Smuggler
Edit House: Trim
Producer: Nick Fewtrell
Music Title & Artist: ‘Berlin’ by RY X
Music Supervisor: Carl Rapp
Post Production: Framestore
Sound Design: Craft 
Media Planning: Mediacom

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9 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

linneagudmundson's picture
linneagudmundson
281 pencils

Hm. I am amazed by the idea but i really don't think the execution and result looks very beautiful. Rather.. dirty and messy. And the marvellous nature of Costa Rica seems kind of gray. I guess this is all meant to be dirty and messy and grayish, but i don't get why.

Forgive the spelling, am swedish..

Wordnerd's picture
Wordnerd
6662 pencils

"You remember the rubber balls? We want exactly that again. But somehow different."

faissalo's picture
faissalo
733 pencils

nail on head

Temple's picture
Temple
9621 pencils

Amazing. Excellent music as well.

jebus's picture
jebus
472 pencils

Balls is still better. Good try though.

jimungimm's picture
jimungimm
8 pencils

Balls is still better.

miko1aj's picture
miko1aj
3097 pencils

this is next step of the same campaign so no wonder they tried to invent new way of color explode.
I am amazed by the concept itself. Volcano blowing the flowers is like a poem.
But agree that it's not that colourish as it should be.
Still like it very very much.

faissalo's picture
faissalo
733 pencils

Balls 2. Dark sequels are never as good.

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