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The Legend of the Lemon Tree

Agency: 
Published/Aired: 
January 2012
Description: 

BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-­‐hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher.

Advertising Agency: BMF, Melbourne, Australia
Sound & Music: Turning Studios
Post Production: Fin Design
Director: Hamish Rothwell
Production Company: Good Oil
Media Planning / Buying: Carat

Comments (10)

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Highest Rated

Eight's picture
Eight
Activity Score 148

i want to put my hands on him, for sure. Yes to Aussie's men.

Hadrons's picture
Hadrons
Activity Score 6017

Take it off ! Take *it* off!

what were they selling? I had a blackout.
(I'll watch it again though..)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pinkparacelsus's picture
pinkparacelsus
Activity Score 25

I was waiting for him to take his shirt off!

Potaters gonna potate!

andylefty's picture
andylefty
Activity Score 4535

I had to watch it again too, for different reasons. Missed the ending. Don't know..

Billoughsby's picture
Billoughsby
Activity Score 5138

Well he's a Sprim-chuggin' son of a gu-un.

I wanna see right through him, like he was made of glass!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
Activity Score 6017

Do those rippling pectorals come with a name?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5138

Two, actually.

The left one's Chauncey and the right one's Buckwheat.

That's the rumor.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
Activity Score 44045

You have got to be kidding me, This ad stunk.

Billoughsby's picture
Billoughsby
Activity Score 5138

To high heaven. But, hey, it was early.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Refresh of a classic oooold Aussie campaign where a big, boofy, barrel chested 70's bloke chuggalug his can of Solo... and then (get this)... crushes the can... in his bare hands. Dig this.

The Jobless Writer
Will Think for Salary

Eight's picture
Eight
Activity Score 148

i want to put my hands on him, for sure. Yes to Aussie's men.

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