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Société Générale: Team Spirit

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Account Supervisors: Frederic Raillard, Farid Mokart, Emmanuel Ferry
Account Managers: Eudes Jover, Marine Ravinet
Agency Producers: Michel Moniot, Thibault du Moulin
Director: Frédéric Planchon
Director of Photography: Patrick Duroux
Production Company: Irène
Producer: Guillaume de Barry
Music Artist / Title: Gustavo Santaolalla « Apertura »
Montage: Sam Rice-Edwards

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10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

You see stories which don't tell a lot in itself (in detail) but in whole it's about that team spirit :) I really like this - makes you feel good and says something about this "Société Générale".

Hahalexander's picture
Hahalexander
140 pencils

there's already hundreds of these types of ads made I don't get how this makes an impression on you

Reality Check's picture
Reality Check
1799 pencils

Good ad but not a great one.

Temple's picture
Temple
9621 pencils

agree with reality check

Corbeen's picture
Corbeen
1070 pencils

it is the hypocrisy that bothers me, otherwise is well done.. come on guys? a public demonstration and a bank? where do u live on mars?

sweetfiasco's picture
sweetfiasco
7 pencils

Right on, Corbeen. Draws you into its emotional vignettes ...until you realize they're meant to represent the spirit for Societe Generale.:). Ha. What do youngsters frolicking around a fountain have to do with team spirit?

AdBuzzer's picture
AdBuzzer
1168 pencils

Is this some internal movie for HR department? Come on, who cares if Societe Generale supports team spirit? It's not a real benefit to communicate to the potential customers. Apart from that, it's a pretty good film to watch - the soundtrack is nicely matched with the takes.

ManamaChris's picture
ManamaChris
18 pencils

I like the first part, I wish they stick to it. The color and characters of the last part encourage confusions among other..

tytpol's picture
tytpol
776 pencils

Nothing special this time. But new Wrangler rocks!

Thisaru De's picture
Thisaru De
14 pencils

There are no lot of detail. but idea is clear. good work. I really like this

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