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Snickers: Rugby

Advertising Agency: BBDO Moscow, Russia
Agency Producer: Anna Yakanina
Creative director: Andrey Zaitsev
Art Director: Andrey Ivanov
Copyrighter: Nikolai Megvelidze

Director: Alex & Steffen
DOP: Maher Maleh
Production Company: Spy Films, Toronto, Canada
Executive Producer: Carlo Trulli
Producer: Peter Oad

Postproduction: Unexpected GmbH, Stuttgart, Germany
VFX Supervisor: Alex & Steffen
Character Design: Felix Mertikat, Sebastian Stolle
Character Modelling: Gereon Zwosta, Benni Diez
Texuring Artist: Gereon Zwosta, Sebastian Nozon
3D Lead: Alexander Kiesl
Character Animation: Alexander Kiesl, Sebastian Stolle, Claudius Urban
3D Operator: Jörg Haeberle
Particle Artist: Emil Stefanov
Compositor: Steffen Hacker, Raphael Hamm, Claus Rudolph

Music & Sounddesign: Jörg Orlamünder, JAMusic

21 comments

pais's picture
pais
49 pencils

petit clou but very good made.

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

wwwwwoooooooooooowww wow

Pauflies's picture
Pauflies
205 pencils

Yes veeeeeeeeeery good made, but i ask... if they were 20 years before... without this technology...

It's easy to surprise with 3d...

OOOOH Maybe it's F=&%·"ing MONDAY....

h

iT-iS-i's picture
iT-iS-i
1721 pencils

Very nicely made indeed...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

wahwah's picture
wahwah
120 pencils

grt execution....no idea!

Spider's picture
Spider
289 pencils

I need to stay with Wahwah, this is a great execution but without idea.

LeeHarvey's picture
LeeHarvey
3045 pencils

No need for a 'Big Idea' with such an entertaining film. A real eye-candy, well done!

partho's picture
partho
46 pencils

the Execution is the Idea!..superb..

ManchuChanchu's picture
ManchuChanchu
701 pencils

stupid

juliangray's picture
juliangray
987 pencils

This wont make me buy Snickers. I dont feel like a snack, i feel like smashing someones head in a rugby game.

Typeknerd's picture
Typeknerd
9 pencils

This ad doesn't make sense. It's titled rugby has the Hakah and yet they are playing American Football with pads and helmets. Maybe I am reading too much into it. It's kind of cool none the less I guess.

everartz's picture
everartz
7613 pencils

hold there guys! the "dont Stop" tag is the new theme for snickers since sometime and this TVc is just an exact rendition to it.. i dont find anything wrong with it.. its perfect, beautiful, very well done.. and i love it...
--
Everartz

| Everartz |

SamSantoyo's picture
SamSantoyo
24 pencils

fantastic execution, superb 3d (at least it looks great at this specific video size and quality), yup and it makes the "don't stop" pretty obvious and delightful.

kergu's picture
kergu
6790 pencils

WOW!!!... that it´s my only reaction... impressive!

thakiddd's picture
thakiddd
70 pencils

amazing

thakiddd's picture
thakiddd
70 pencils

this would benefit greatly from some music

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Damn site better than those terrible Mr T in a tank one's we've had in the UK.

www.jpmountford.com

BFB's picture
BFB
942 pencils

Amazing Execution. Great great art. Terrible idea.

http://adsoftheworld.com/media/tv/snickers_pedestrian_traffic_lights

Now THAT'S a snickers ad!!

whatson's picture
whatson
22 pencils

mindblowing!!!!! wow !!!!hats off!!

Floro's picture
Floro
63 pencils

Wow. Great art.

JAG's picture
JAG
166 pencils

Packs a punch and holds your attention. Lots of energy but easy to read (well executed).

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