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Snickers: Pedestrian traffic lights

Agency: Impact / BBDO, Dubai, UAE
Production company: X-Ray Film Amsterdam
Producer: Soeren Schmidt
Director: Joeri Holsheimer
VFX supervisor: Hans Loosman
Inhouse producer: Niels Scheide
Offline: Annelien van Wijnbergen
Compositing: Hans Loosman, Floris van der Veen, Tim van Paassen, Diederik Veelo
CG: Rolf van Slooten, Marco Stolker, Mark van Berkel, Michiel van den Berg, Willem Zwarthoed
Colorcorrection: Hendrik Wingelaar

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66 comments

jimchristianx's picture
jimchristianx
116 pencils

all that for snickers?

bust-four-north's picture
bust-four-north
32 pencils

I don't want to be influenced by any of the comments here. Great stuff! It's better than gossiping.

Disco Munky's picture
Disco Munky
3900 pencils

?

Doin' it for the points

mowitsch's picture
mowitsch
84 pencils

cannes gold

hang-the-dj's picture
hang-the-dj
1262 pencils

No doubt about it. Brilliant stuff.

ellehcimeo's picture
ellehcimeo
3522 pencils

i love the soundtrack. wish it were just a short film. the logo and tag are a let down.

Disco Munky's picture
Disco Munky
3900 pencils

I agree, it was a cool short film but the product placement at the end made me go "Whu??"

Doin' it for the points

copywriter.txt's picture
copywriter.txt
828 pencils

Fucking cool.

Mr Hughes's picture
Mr Hughes
386 pencils

It does the job for me - well cool.

drizae's picture
drizae
503 pencils

Too choice!!!

Fail Harder.

bknowlden's picture
bknowlden
3647 pencils

There has been a lot of "stop light signal" stuff in the past, but this is by far the best I've seen.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

absolutly fantastic ,
BUt for snickers ??
am i missing something, don't get the link..

rikitiki's picture
rikitiki
630 pencils

The red guys want you to stop. Green guys don't.
the tag is "don't stop"

you know it's a brilliant ad when the connection is minimal yet the ad stays memorable.

Ozric's picture
Ozric
4043 pencils

Besides that we don't know what the strategy for Snickers over there is. But this ad is great for me, love it.

sd78's picture
sd78
2 pencils

but.. the red guys 'started' it

seifip's picture
seifip
77 pencils

very very cool! Maybe it could be a bit shorter... bit that are details :)

design is like a puzzle... I`m just trying to solve it now

kc_brock's picture
kc_brock
703 pencils

unbelievable.
i guessed adidas.

doesn't matter.
great job guys.

rd

Copy_Can's picture
Copy_Can

That ad was unbelievably stupid.

And for anyone who thinks I'm kidding, I'm not.

In fact, whoever thinks this ad will win anything at Cannes needs to get their head examined and then drop out of the industry.

hang-the-dj's picture
hang-the-dj
1262 pencils

Ha ha, okay, so you are the king of advertising I presume.

Let's reserve judgement until after Cannes then shall we?

Boony wants a beer's picture
Boony wants a beer
380 pencils

All hail the king!

Copy_Can's picture
Copy_Can

So did it win anything at Cannes? *cough*

Copy_Can's picture
Copy_Can

I'll just answer my own question:

FUCK NO IT DIDN'T.

And I'm not surprised. This ad is horrible.

justpassingby's picture
justpassingby
1368 pencils

im with copy_can on this. You young fools are hypnotized by the visual effects, look at the idea, yeah exactly, what idea?

Disco Munky's picture
Disco Munky
3900 pencils

I second that

Doin' it for the points

Copy_Can's picture
Copy_Can

There is no idea.

60 seconds of people fighting, with a horrible tagline shoe-horned in to make the idea half-assed relevant.

This will not win anything at Cannes.

addyhoch10's picture
addyhoch10
2592 pencils

incredibly cool

Kay's picture
Kay
161 pencils

GOLD!!! BEST OF SHOW!!!

Boony wants a beer's picture
Boony wants a beer
380 pencils

Erm no. It won't be best of show. There's at least two Coke ads plus Folgers 'Happy Morning' that will stomp all over this.

Still I quite like it. Although I'm kind of with the people who have questioned its relevance.

hang-the-dj's picture
hang-the-dj
1262 pencils

Less relevant than 'color like no other'?

I wouldn't let relevance stand in the way of a cool idea. The judges may differ though I suppose.

Disco Munky's picture
Disco Munky
3900 pencils

"I wouldn't let relevance stand in the way of a cool idea"

You're kidding right?

You work in the industry or are you just some student who thinks they have it in them to play with the big boys?..wait, don't answer.

Doin' it for the points

hang-the-dj's picture
hang-the-dj
1262 pencils

I won't.

copywriter.txt's picture
copywriter.txt
828 pencils

Best of Show? Hey, you are going a little further.

pixelbomb1's picture
pixelbomb1
2555 pencils

now I will have nightmares. cool awesome lightshow

Sincerely,
Arnold Santillan
714-206-2459

Guiracz's picture
Guiracz
45 pencils

great!

milind_kambli's picture
milind_kambli
41 pencils

Amazing work!

DennisH's picture
DennisH
22 pencils

Really really nice ad!

Shut Theory's picture
Shut Theory
515 pencils

i liked to watch it till the end (regardless of how long it was) was impressed with the end, but when snickers came up, i was totally disappointed, TOTALLY

pixelbomb1's picture
pixelbomb1
2555 pencils

yeah the end was kina eehhh.. but the font they used is called "distress" if am correct.

Sincerely,
Arnold Santillan
714-206-2459

Copy_Can's picture
Copy_Can

That's because the idea has nothing to do with chocolate. It's stupid.

Everyone sees the animation and all these "cool, glowing, shiny pretty things" walking around and hitting each other, and suddenly "wow, this is awesome!" "This is going to win an award.

Based off the horrible, horrible tagline, you can apply this ad to literally almost any product, running shoes, for example.

Probably not for Tampons or condoms, though.

Corona Raymaker's picture
Corona Raymaker
549 pencils

lol, how many ads - especially in the fashion branch - have nothing to do with the product?
It's a matter of your POV if it has a relation with the product or not.

Copy_Can's picture
Copy_Can

Here, I just thought of an ad.

It'll win at Cannes because visually it'll look cool.

Start with a runner running outside under the hot summer sun. He starts to sweat. Beads cover his forehead, and they start dripping off of him.

The beads of sweat fall of the floor and morph into little, water blob-like creatures, with arms and legs only. They start to run after him to do their job of cooling him down.

But the sweat can't catch up to the runner.

This goes on for 60 seconds, then the tagline appears "Works faster when it's hot", and it's for... wait for it:

An oven cleaner.

Cannes gold, boom, right here.

Shut Theory's picture
Shut Theory
515 pencils

hehe... nobody cleans an oven while its hot, at least not THAT hot... and then there is the scientific fact that sweat keeps the body cool, many people think -wrongfully- it makes u feel hot!
and Golden Cannes goes tooo... Copy_can :)

Copy_Can's picture
Copy_Can

I see you understood my post exactly as it was intended. :0)

Shut Theory's picture
Shut Theory
515 pencils

well, im smart ;)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I'm ill! =-P

shawkash's picture
shawkash
22 pencils

But how many people understand it the same way? I think this ad can entertain only the people who are fancy of ideas which are just cool as an idea, without even having a CLEAR function, but in fact it will not sell the product itself, it will just make them feel happy that snickers has entertained them. Remember: " We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad."
Leo Burnett

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like it, and although usually I think a vague link to the product isn't enough to make it a good ad.

However here I think it works fine.

Nice wan!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Game on! >:D
I love the message and also I found the exposure of violence very well done.
Only thing I didn't like about this: Why do the little guys sound like glass?

truecopy's picture
truecopy
400 pencils

"dont stop" ---- "Flexfit" idea - Fits all products
not impressed...

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture
Corona Raymaker
549 pencils

yeah well, ok. admittedly thats kind of right ...
nice spot, though.

esotericusername's picture
esotericusername
313 pencils

great, love it.

ryudo's picture
ryudo
29 pencils

I am smelling Awards here!
Good job guys!

Beatboxer's picture
Beatboxer
1519 pencils

Wonderful!!!! Clack Clack Clack... Beware, the killer pedestrians!

jonathanrioux's picture
jonathanrioux
86 pencils

Is using violence in this ad really necessary. What is the message in the ad: beat up the one that is chillin'. They could have used the same idea without seeing the little guys punching each other in the face. It could have been more clever using a masterplan to trap the red little guys without seeing punches. Ads can be persuasive without using violence. The "beat up the person next to you to get to the" top does not work with me.

esotericusername's picture
esotericusername
313 pencils

I don't think they used the trap idea mainly because it sucks.

ideefix's picture
ideefix
31 pencils

i don't think 'violence' was the primary message of this video

~~~~~~~~~~~~~~~~~~~
http://videoegg.blogspot.com

lunardragon's picture
lunardragon
2 pencils

This ad is only good to the unconscious person, my opinion is the imagery & theme only promotes prejudice, intolerance and violence to thy neighbour…..but when you look at the ongoing conflict with this area, it stands to reason some people like it….because that is the norm and seen as OK. This ad only shows a negative message and should be flushed down the toilet. And as with anything projecting a negative message, it feeds into the psyche of the people, so I hope that all and any violence starts within the snickers manufacturers before it filters to any other people. We, the people don’t need anymore idiotic ads that promote violence, especially for the young malleable minds they are advertising to.

Disco Munky's picture
Disco Munky
3900 pencils

That's maybe the most blinkered opinion I've ever heard.

I know you might say that tv influences people to do stupid things, but I think you'll find the only people that will allow this ad to affect them are the sort of people that were going to do it anyway, and this way was as good as any. You can't change people by restricting what they are exposed to. Look at the human race. We didn't get where we are today purely though reason, logic and repression. We were, BY FAR, the craziest motherfuckers in the jungle and were prepared to kill anything to survive. If anything this ad defends the human condition. It represents what's inside everyone, we just don't like to admit it.

Peace.

I'm not condoning violence, just this ad.

It still only gets 6/10

Doin' it for the points

esotericusername's picture
esotericusername
313 pencils

Your comment is negative and should be flushed down the toilet.

filmcafe66's picture
filmcafe66
14 pencils

i like it
red and green good animation texture and good compositing

great job

keep fightiht !! don't stop !!

filmcafe66's picture
filmcafe66
14 pencils

i like it
red and green good animation texture and good compositing

great job

keep fightiht !! don't stop !!

ASSKISSER's picture
ASSKISSER
8 pencils

Cool one.
Like it

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

For a chocolate??
Nice?:yeah for an animation with no apparent reason...
My opinion...

killerflakes's picture
killerflakes
58 pencils

I really loved the visual, the movement, the direction and the editing, i think its an amazing work y really do, but honestly, i dont see the connection with Snickers

Axl's picture
Axl
264 pencils

love it,

kagzmainah's picture
kagzmainah
631 pencils

pure awesomeness!

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