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Mr Bean Kung Fu

Agency: 
Published/Aired: 
October 2014

Snickers: Mr Bean Kung Fu

Description: 

Chief Sound Engineer: Owen Griffiths

Film advertisment created by BBDO, United Kingdom for Snickers, within the category: Food.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Man: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Co. Producer: Johnnie Frankel
Post-production: Jungle
Film Editor: Eve Ashwell / Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia
Post production / VFX: Framestore
Talent Management Agency: The Marketing Arm / Mick Carter

Comments (13)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

Hilarious! I don't want to brag (as if anyone would give a fuck anyhow) but I had predicted this campaign to be long-lasting more than 4 years ago with the zombie ad. Nice to see it going on.

Temple's picture
Temple
Activity Score 11337

Hilarious! I don't want to brag (as if anyone would give a fuck anyhow) but I had predicted this campaign to be long-lasting more than 4 years ago with the zombie ad. Nice to see it going on.

ivan's picture
ivan

Good job on that prediction.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

A great tagline gives birth to a really fun film. Nice work.

halaby87's picture
halaby87
Activity Score 9772

I love mr bean in anything

kleenex's picture
kleenex
Activity Score 47571

This one really worked.

talkingisfree's picture
talkingisfree
Activity Score 2712

Nice

morse's picture
morse
Activity Score 17775

Really nice. Love Mr. Bean.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

@minas_mars's picture
@minas_mars
Activity Score 1726

I think the football changing room ad was great and like every sequel this is not as good.

I'm gonna try say something positive

Ayeyahyah's picture
Ayeyahyah
Activity Score 482

this one works the best, thanks to Mr. Bean!

loipinheiro's picture
loipinheiro
Activity Score 12

awesome job! a little jealous of you guys. Nice work!

zhou wang's picture
zhou wang

When I first saw this commercial in china, the combination of characters catches my eyes. I have never seen the interaction between Mr. Bean’s humor and Chinese kungfu. To enter the Chinese market, choosing of character is very important due to the different culture. Mr. Bean is very famous around world and Chinese people are a huge part of the fans. Chinese kungfu is also famous in world with the well known of Bruce Li and Jackie Chen. People would be easier to accept and be interest about this commercial when it is using two-culture interaction. There are successful examples that use humor in commercial such as m&m’s. Chocolate and candy are not good for health and they are not basic needs of customers, the commercial try to add humor and entertainment element to it’s brand image to make it fun and interest in order to attract people to buy products. In the series of snickers commercial, the entertainment element is included in every commercial to make it fun and interest for viewers. But snickers have also brought a campaign to people’s mind: “you are not you when you are hungary.” Which means snickers can help you to get energy back when you are hungary. The commercial make double wins on entertaining customers and displaying product features.

damnson's picture
damnson
Activity Score 11517

Cool.

An axe murderer of ads.

alanr's picture
alanr
Activity Score 9

greatttt

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