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Snickers: Horseless Headsman

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director / Art Director: Gianfranco Arena
Executive Creative Director / Copywriter: Peter Kain
Associate Creative Director / Copywriter: Alex Taylor
Associate Creative Director / Art Director: Jason Stefanik
Executive Producer: Amy Wertheimer
Production Company: MJZ
Director: Craig Gillespie

20 comments

andylefty's picture
andylefty
4539 pencils

The power of a big idea. The ad feels almost effortless.

Temple's picture
Temple
10780 pencils

So glad they kept you 're not you when you 're hungry. It has the potential of a Mastercard priceless longevity.

talkingisfree's picture
talkingisfree
2622 pencils

Great declination of a great campaign.

kleenex's picture
kleenex
33834 pencils

hahaha love it.

Hadrons's picture
Hadrons
5991 pencils

Love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

DesignDine's picture
DesignDine
1316 pencils

Haha... Great great!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Not quite Joe Pesce/Betty White... but this is pretty cool. Sweet tag!

Will Think for Salary

The Monk's picture
The Monk
143 pencils

Love it.

kombizz's picture
kombizz
56 pencils

love it

I was born and brought up in Iran, a beautiful country full of history.
kombizz

CommandZ's picture
CommandZ
2486 pencils

Nearly perfect!

rauliten's picture
rauliten
393 pencils

Christopher Lloyd?

abake's picture
abake
1272 pencils

Silly and enjoyable.
Love the "seriously?" at the end.

vlads's picture
vlads
539 pencils

hilarious!

cwriter79's picture
cwriter79
732 pencils

Great extension of the existing campaign!

Nike Diesel's picture
Nike Diesel
13389 pencils

The whole campaign rocks! Funny, witty and clear.

jbolton's picture
jbolton
2 pencils

I thought it was a pretty awesome extension to their "You're Not You When You're Hungry" campaigns. I'm a student in a digital marketing class and I wrote a blog about this Snickers ad, check it out and let me know what you think!

http://occasionalgiggle.wordpress.com/

Not spam, I promise!

Boxey's picture
Boxey
8885 pencils

Awesome.

Treplev's picture
Treplev
50 pencils

Not only an extension of the campaign, but also makes it fresh with the 'you get confused when you're hungry'.

And it'll sell candy.

A Speaker of the Truth Back from the future's picture
A Speaker of th...

This is, quite obviously, Christopher Lloyd. Personally, I think that Lloyd gave a tremendous performance in this advert. Cheers, Lloyd.

jck's picture
jck
2 pencils
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