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Gremlins

Agency: 
Published/Aired: 
September 2013

SNICKERS 'Gremlins' by GARY FREEDMAN

Description: 

The campaign is based on a universal insight: hunger turns us into someone else. Some people become aggressive, others unbearable or absent-minded. However we react, Snickers’ abundance of peanuts, caramel and chocolate make it the bar that satisfies our hunger and lets us return to our normal state. Nothing is more important when it comes to holding on to your role in a group of friends.

Film advertisment created by BBDO, France for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: CLM BBDO, France
Media agency: Starcom Worldwide
CLM managers: Julien Lemoine, Jonathan Serog, Claire Nijdam, Joy Arfi, Nicolas Carlotti
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefebvre

Art Director: Victor Mutel
Copywriter: Laurent Laporte
Strategic planning: Véronique Bernard, Laura Autier
Head of TV: Jacques Fouche
TV Producer: Thomas Laurent
Post-Producer: Sandra Benayer, Frédérique De Freitas
Production company: WANDA
Director: Gary Freedman
Soundtrack production: Schmooze
With the cooperation of: WARNER

Comments (5)

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Highest Rated

FourT6and2's picture
FourT6and2
Activity Score 218

In Europe (or at least France), where this ad is airing, it's the first time the campaign has made an appearance. So it's quite new for the folks over there. And the "monster" is from the movie "Gremlins." Kind of a neat throwback.

morse's picture
morse
Activity Score 17691

Fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

linneagudmundson's picture
linneagudmundson
Activity Score 279

Cute monster :) Though, maybe this concept doesn't last for this long, we've alreade seen people turning into someone else and then get a snickers. for quite some time as well..

Forgive the spelling, am swedish..

FourT6and2's picture
FourT6and2
Activity Score 218

In Europe (or at least France), where this ad is airing, it's the first time the campaign has made an appearance. So it's quite new for the folks over there. And the "monster" is from the movie "Gremlins." Kind of a neat throwback.

Troll's picture
Troll
Activity Score 674

Time to bury this concept. It's just not rewarding to watch anymore.

kleenex's picture
kleenex
Activity Score 46971

I liked it.

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