Ads of the World A Graphics.com site

Smith & Nephew: Innovation in Motion

Your browser is not able to display this multimedia content.

 Watch / Download in QuickTime format
Your rating: None Average: 7.2 (16 votes)

Advertising Agency: Ogilvy, New York, USA
Sr. Partner, Group Creative Director: Jonathan Isaacs
Sr. Partner Creative Director: Tracy McFarlane
Partner Associate Creative Director: Lisa Savage
Sr. Partner, Executive Producer: Melanie Baublis
Sr. Partner, Executive Group Director: Chris Beeby
Partner, Management Supervisor: Keith Higbee
Production Company: Psyop, New York, USA
Directors: Eben Mears and Mate Steinforth, Psyop
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Cahraipotra
Project Lead: Florian Witzel
CG: Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
After Effects: Doug Purver, Jason Conradt, Elliot Blanchard

Comments

vec's picture 47 pencils
vec | Thu, 2008-09-04 03:48

Amazing !!!!!!!!

when u love someone ..

Ramezani's picture 138 pencils
Ramezani | Thu, 2008-09-04 04:10

Can somebody explain me, where the idea is?
I like it much, but i couldn´t find the idea behind this beautifull effects.

This one is bett and there is a idea.

http://adsoftheworld.com/media/tv/konzerthaus_dortmund_symphony_in_red

shahidali's picture 1230 pencils
shahidali | Thu, 2008-09-04 04:37

amazing effects, amazing...
the line 'visit michiganjointpain.com' has relevance with the joints shown in the effects...
is the ad asking us to visit the website to know more about what they wanted to say?
The name of the portal contains 'jointpain' else, i would have thought it as a campaing for Olympic 2012...

shahid

nicoruk's picture 109 pencils
nicoruk | Thu, 2008-09-04 05:20

the art is cool but it's just a demo.
Maybe without the voice (that kills the atmosphere) it would be better.

sneakyhands's picture 1843 pencils
sneakyhands | Thu, 2008-09-04 15:29

i'm with you there. this would be a lot better with a different VO and if they lost the word generation.

we are a generation that has completely rinsed 'generation'.

also, what an interesting client.

Blueprint's picture 94 pencils
Blueprint | Thu, 2008-09-04 06:59

The art has been done by Street Fighter 4

http://www.youtube.com/watch?v=sYGbliUZYa8

http://www.youtube.com/watch?v=3qy2CmRvTuU

http://www.youtube.com/watch?v=yl-TT-7Utm8

I guess Psyop wanted to try out a new plugin.

sloppy4's picture 1210 pencils
sloppy4 | Thu, 2008-09-04 15:27

what? that shit looked so lowball dude.

Blueprint's picture 94 pencils
Blueprint | Thu, 2008-09-04 07:01

repost

picopalqlea's picture 573 pencils
picopalqlea | Thu, 2008-09-04 10:17

we saw it in motiongrapher.com

Rafael Lago's picture 38 pencils
Rafael Lago | Thu, 2008-09-04 14:11

Is it really selling better-than-human spare parts? I need new lungs.

JacelynAngel's picture 47 pencils
JacelynAngel | Fri, 2008-09-05 04:02

great~~

modern drunker's picture 83 pencils
modern drunker | Fri, 2008-09-05 08:17

Psyop !

slip's picture 817 pencils
slip | Thu, 2008-09-25 14:29

sign me up :)

SJB

frostybx's picture 2 pencils
frostybx | Fri, 2008-09-26 14:19

I wonder how they made this, in other words, by which software?
maya？ or something else?

magicfox's picture 4 pencils
magicfox | Fri, 2008-09-26 14:22

aha

magicfox's picture 4 pencils
magicfox | Fri, 2008-09-26 14:22

this video was maked by what software?

Guest's picture
Guest | Wed, 2009-01-14 12:13

any one know how this piece did

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!