Smith & Nephew: Innovation in Motion

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Advertising Agency: Ogilvy, New York, USA
Sr. Partner, Group Creative Director: Jonathan Isaacs
Sr. Partner Creative Director: Tracy McFarlane
Partner Associate Creative Director: Lisa Savage
Sr. Partner, Executive Producer: Melanie Baublis
Sr. Partner, Executive Group Director: Chris Beeby
Partner, Management Supervisor: Keith Higbee
Production Company: Psyop, New York, USA
Directors: Eben Mears and Mate Steinforth, Psyop
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Cahraipotra
Project Lead: Florian Witzel
CG: Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
After Effects: Doug Purver, Jason Conradt, Elliot Blanchard

Your rating: None Average: 6.7 (13 votes)
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Comments

Submitted by vec on Thu, 2008-09-04 03:48.

Amazing !!!!!!!!

Submitted by Ramezani on Thu, 2008-09-04 04:10.

Can somebody explain me, where the idea is?
I like it much, but i couldn´t find the idea behind this beautifull effects.

This one is bett and there is a idea.

http://adsoftheworld.com/media/tv/konzerthaus_dortmund_symphony_in_red

Submitted by shahidali on Thu, 2008-09-04 04:37.

amazing effects, amazing...
the line 'visit michiganjointpain.com' has relevance with the joints shown in the effects...
is the ad asking us to visit the website to know more about what they wanted to say?
The name of the portal contains 'jointpain' else, i would have thought it as a campaing for Olympic 2012...
shahid

Submitted by nicoruk on Thu, 2008-09-04 05:20.

the art is cool but it's just a demo.
Maybe without the voice (that kills the atmosphere) it would be better.

Submitted by sneakyhands on Thu, 2008-09-04 15:29.

i'm with you there. this would be a lot better with a different VO and if they lost the word generation.

we are a generation that has completely rinsed 'generation'.

also, what an interesting client.

Blueprint's picture
Submitted by Blueprint on Thu, 2008-09-04 06:59.

The art has been done by Street Fighter 4

http://www.youtube.com/watch?v=sYGbliUZYa8

http://www.youtube.com/watch?v=3qy2CmRvTuU

http://www.youtube.com/watch?v=yl-TT-7Utm8

I guess Psyop wanted to try out a new plugin.

Submitted by sloppy4 on Thu, 2008-09-04 15:27.

what? that shit looked so lowball dude.

Blueprint's picture
Submitted by Blueprint on Thu, 2008-09-04 07:01.

repost

Submitted by picopalqlea on Thu, 2008-09-04 10:17.

we saw it in motiongrapher.com

Submitted by Rafael Lago on Thu, 2008-09-04 14:11.

Is it really selling better-than-human spare parts? I need new lungs.

JacelynAngel's picture
Submitted by JacelynAngel on Fri, 2008-09-05 04:02.

great~~

Submitted by modern drunker on Fri, 2008-09-05 08:17.

Psyop !

Submitted by slip on Thu, 2008-09-25 14:29.

sign me up :)

Submitted by frostybx on Fri, 2008-09-26 14:19.

I wonder how they made this, in other words, by which software?
maya？ or something else?

Submitted by magicfox on Fri, 2008-09-26 14:22.

aha

Submitted by magicfox on Fri, 2008-09-26 14:22.

this video was maked by what software?

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