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Smith & Nephew: Innovation in Motion

Advertising Agency: Ogilvy, New York, USA
Sr. Partner, Group Creative Director: Jonathan Isaacs
Sr. Partner Creative Director: Tracy McFarlane
Partner Associate Creative Director: Lisa Savage
Sr. Partner, Executive Producer: Melanie Baublis
Sr. Partner, Executive Group Director: Chris Beeby
Partner, Management Supervisor: Keith Higbee
Production Company: Psyop, New York, USA
Directors: Eben Mears and Mate Steinforth, Psyop
Executive Producer: Lucia Grillo
Producer: Michael Neithardt
Assistant Producer: Tarun Cahraipotra
Project Lead: Florian Witzel
CG: Alvin Bae, Jan Bitz, Jae Ham, Miguel Salek, Jeff Dates, Rich Magan, Jacob Slutsky, Jason Vega, Goo-Shun Wang, Lee Wolland
Storyboard Artist: Ben Chan
Software Developer: Andreas Gebhardt
After Effects: Doug Purver, Jason Conradt, Elliot Blanchard

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17 comments

vec's picture
vec
49 pencils

Amazing !!!!!!!!

Ramezani's picture
Ramezani
315 pencils

Can somebody explain me, where the idea is?
I like it much, but i couldn´t find the idea behind this beautifull effects.

This one is bett and there is a idea.

http://adsoftheworld.com/media/tv/konzerthaus_dortmund_symphony_in_red

shahidali's picture
shahidali
4063 pencils

amazing effects, amazing...
the line 'visit michiganjointpain.com' has relevance with the joints shown in the effects...
is the ad asking us to visit the website to know more about what they wanted to say?
The name of the portal contains 'jointpain' else, i would have thought it as a campaing for Olympic 2012...

shahid

nicoruk's picture
nicoruk
107 pencils

the art is cool but it's just a demo.
Maybe without the voice (that kills the atmosphere) it would be better.

sneakyhands's picture
sneakyhands
1857 pencils

i'm with you there. this would be a lot better with a different VO and if they lost the word generation.

we are a generation that has completely rinsed 'generation'.

also, what an interesting client.

Blueprint's picture
Blueprint
94 pencils

The art has been done by Street Fighter 4

http://www.youtube.com/watch?v=sYGbliUZYa8

http://www.youtube.com/watch?v=3qy2CmRvTuU

http://www.youtube.com/watch?v=yl-TT-7Utm8

I guess Psyop wanted to try out a new plugin.

sloppy4's picture
sloppy4
1496 pencils

what? that shit looked so lowball dude.

Blueprint's picture
Blueprint
94 pencils

repost

picopalqlea's picture
picopalqlea
999 pencils

we saw it in motiongrapher.com

Rafael Lago's picture
Rafael Lago
34 pencils

Is it really selling better-than-human spare parts? I need new lungs.

JacelynAngel's picture
JacelynAngel
59 pencils

great~~

modern drunker's picture
modern drunker
85 pencils

Psyop !

slip's picture
slip
919 pencils

sign me up :)

SJB

frostybx's picture
frostybx
2 pencils

I wonder how they made this, in other words, by which software?
maya? or something else?

magicfox's picture
magicfox
4 pencils

aha

magicfox's picture
magicfox
4 pencils

this video was maked by what software?

Guest's picture
Guest

any one know how this piece did

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