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Smarties: Blue cat

Advertising Agency: JWT Toronto, Canada
Creative Director: Martin Shewchuk
Copywriter: Gord Yungblut
Art Director: Jason Souce
Agency produceor: Gavin Nevsky
Director: Alex Ogus
Industry Films
Offline editorial: Geoff Ashenhurst
Stealing time editing online & effects: Alter Ego and 4stroke
Audio: Vapor Music

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28 comments

nepstein's picture
nepstein
197 pencils

This is absolutely retarded.

JopyCunior's picture
JopyCunior
170 pencils

"no touch" works.

Guest's picture
Guest

dude. that was weird.

Guest's picture
Guest

Es una copia del absurdo de skittles... igual ta bacán el gato
Its a copy of the absurd of skittles... but the cat still it's cool

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Spazzo cat and no story.

mujerendiagonal's picture
mujerendiagonal
84 pencils

no concept funny!

Tripioso's picture
Tripioso
466 pencils

Who cares if blue is back or gone?

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

Senseless, creepy, WTF-ish....Pure genius!

Reality Check's picture
Reality Check
1793 pencils

Puzzles more than it pleases.

Guest's picture
Guest

Bizarre. I do like the "no touch" part though. I think when companies create things like this they're probing to see if they can make it go "viral."

Guest's picture
Guest

Awesome... made me smile... well done.

What would you rather see on TV? this awesome weird entertaining stuff, or cheesy predictable boom-tish advertising?

rabbitz's picture
rabbitz
464 pencils

love the cat, British short hair, is it?

Hiperion's picture
Hiperion
3138 pencils

My grandmother would make an announcement better than this and she suffers from dementia.
We are tired of the "anything goes."

cef's picture
cef
547 pencils

"no good"

Guest's picture
Guest

Love it. Absurd is the way to go ;)

Cube's picture
Cube
458 pencils

LOL nice.

Guest's picture
Guest

blue smarties: ingredients: LSD.

Guest's picture
Guest

Could have been waaaaaaayyyy funnier.

Guest's picture
Guest

another "taste the rainbow" me too.

Miss_France's picture
Miss_France
32 pencils

ahahahahahaha i lol'd !!!
no touch
9/10

Guest's picture
Guest

Skittles wanna be.

akshaysrikar's picture
akshaysrikar
420 pencils

i dunno y i like this but i do. this is definitely a stoner concept.

Guest's picture
Guest

nice

Guest's picture
Guest

kids. pets. sex.
silly ad

Guest's picture
Guest

Dear Smarties ad agency, you are not the Skittles ad agencey. They are creative, and unusual and FUNNY! This is a horrible rip off of that feel.

Guest's picture
Guest

Catchy and funny with a bit of a drug undertone. I like it!

Guest's picture
Guest

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

Guest's picture
Guest

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

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