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Smarties: Blue cat

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Your rating: None Average: 6.6 (83 votes)

Advertising Agency: JWT Toronto, Canada
Creative Director: Martin Shewchuk
Copywriter: Gord Yungblut
Art Director: Jason Souce
Agency produceor: Gavin Nevsky
Director: Alex Ogus
Industry Films
Offline editorial: Geoff Ashenhurst
Stealing time editing online & effects: Alter Ego and 4stroke
Audio: Vapor Music

29 Comments

nepstein's picture 199 pencils

This is absolutely retarded.

JopyCunior's picture 169 pencils

"no touch" works.

Guest's picture

dude. that was weird.

Guest's picture
5

Es una copia del absurdo de skittles... igual ta bacán el gato
Its a copy of the absurd of skittles... but the cat still it's cool

Jaap Grolleman's picture 6306 pencils
mujerendiagonal's picture 84 pencils

no concept funny!

Tripioso's picture 406 pencils

Who cares if blue is back or gone?

Life's a Trip. Enjoy the Ride!

Guest's picture

Senseless, creepy, WTF-ish....Pure genius!

Reality Check's picture 1706 pencils
4

Puzzles more than it pleases.

Guest's picture

Bizarre. I do like the "no touch" part though. I think when companies create things like this they're probing to see if they can make it go "viral."

Guest's picture

Awesome... made me smile... well done.

What would you rather see on TV? this awesome weird entertaining stuff, or cheesy predictable boom-tish advertising?

rabbitz's picture 463 pencils

love the cat, British short hair, is it?

Hiperion's picture 3108 pencils
2

My grandmother would make an announcement better than this and she suffers from dementia.
We are tired of the "anything goes."

cef's picture 555 pencils
1

"no good"

Guest's picture

Love it. Absurd is the way to go ;)

Cube's picture 460 pencils
9

LOL nice.

Guest's picture

blue smarties: ingredients: LSD.

Guest's picture

Could have been waaaaaaayyyy funnier.

Guest's picture

another "taste the rainbow" me too.

Miss_France's picture 32 pencils
9

ahahahahahaha i lol'd !!!
no touch
9/10

Guest's picture

Skittles wanna be.

akshaysrikar's picture 410 pencils

i dunno y i like this but i do. this is definitely a stoner concept.

Guest's picture

nice

Guest's picture

kids. pets. sex.
silly ad

Guest's picture

Avatar echos?

php video script

Guest's picture

Dear Smarties ad agency, you are not the Skittles ad agencey. They are creative, and unusual and FUNNY! This is a horrible rip off of that feel.

Guest's picture

Catchy and funny with a bit of a drug undertone. I like it!

Guest's picture

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

Guest's picture

The product is called Smarties. That's why a cat gets the boy to eat the candies; the cat is a SMART animal. And it is blue because that's the way the product is known: Blue Smarites. For me is a very intelligent spot. It is not an absurd at all. It's a subtle piece. "The Blue Smarties are back" may refer to the fact that the product is on sale again. Love it.

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