Smart: Screensaver Range Hiking

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Caroline Freire, Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo
Production Company: MOVI&ART
Producer: Carolina Dantas
Director: Marcelo Trotta
D.O.P: Marcelo Trotta
Lighting: Weber Cunha
Cameraman: Andre Veloso
Sound Design: Cabaret

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morse's picture
14994 pencils

That's really nice and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
25174 pencils

The screensavers?!?!?!?! Why!?!?!?!?!?

ivan's picture

They represent the off-time for the engine I think.

Ivan Raszl, admin of AotW

Temple's picture
9621 pencils

I don't know if they actually run these ideas on brazilian tv, but this is excellent, vintage Brazil.

Mark N.'s picture
Mark N.
28 pencils

It's an interesting idea. Nevertheless, not everybody will recognize this animation to be a screensaver.

Mytwocents's picture
160 pencils

Like the idea but also agree that a more popular screen-saver would have helped get the pause moment. I personally didn't recognize this screen-saver.

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