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Smart: Like Kobe, Like Smart

Advertising Agency: BBDO Beijing, China
Creative Directors: Tim Evill, Matt Phillips, Ng Tian It
Producer: Tommy Turtle
Director: Dave Meyer
Additional credits: Susie Lu, Michael Xu, Hana Wang
Published: April 2010

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15 comments

rakel's picture
rakel
250 pencils

please, is this man a basketball player? if he is, all i have to say a waste of money, nothing happens, its not even funny. if he isnt, its not only a waste of money, its stupid.

everartz's picture
everartz
7611 pencils

i think huge effort has been made to make that small car pass between the cars but i also think that its a little old in terms of the idea which puts it down a bit and yet i'd say this is somehow ok.

| Everartz |

Tejónidas's picture
Tejónidas
244 pencils

it's Kobe Bryant, a NBA player
And this ad is so lame...

io@tommasoguerra.com's picture
io@tommasoguerra.com
27 pencils

a basketball player can't fit in a smart

Prof's picture
Prof
1453 pencils

man this is bad...

Quite really.

Rob71's picture
Rob71
254 pencils

OMG, this is nasty. Seems like most of the budget went into the misguided celebrity endorsement, when it should have been invested into thinking..

puppiepoppy's picture
puppiepoppy
1636 pencils

hmmnnn.

picopalqlea's picture
picopalqlea
999 pencils

stupid ad for a stupid car, it works.

kleenex's picture
kleenex
26914 pencils

At least this ad will not make it over to the USA....

BART1234's picture
BART1234
58 pencils

Not very smart...

Glut's picture
Glut
3947 pencils

jajajaa that´s right kobe bryant can´t fit on a smart. next

TorstenM's picture
TorstenM
77 pencils

Kobe, WTF?

Temple's picture
Temple
9621 pencils

Just because China has just discovered advertising, are we going to suffer?

Temple's picture
Temple
9621 pencils

Just because China has just discovered advertising, are we going to suffer?

Magood's picture
Magood
125 pencils

Not good...

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