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Smart Fortwo: Skate Fortwo by Kilian Martin and Alfredo Urbon

Advertising Agency: Weapon7, London, UK
Producer: Adam Walker
Executive Creative Director: Jeremy Garner
Creatives: Anthony McGinty, Jason Cascarina
Account Management: Richard Moloney, Adam Morrison

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11 comments

lezy's picture
lezy
377 pencils

video is jst awsm...
the talant is extraordinary...

i hav rated it ten coz i m sure the video will be watched by many and hence the communication of new smart...
really liked the way the commercial is carried widout the prodect the whole time, till the end :)

bold but works for me.

chicagohour's picture
chicagohour
361 pencils

Awesome...

Hmmmmm

GrumpyArtDirector's picture
GrumpyArtDirector
838 pencils

The link to the product is a bit far-fetched, but the video is pretty cool. This is not creative brilliance at work, but I suppose it works and it's certainly nice to watch.

JeffP's picture
JeffP
810 pencils

Love it

noknoriano's picture
noknoriano
67 pencils

its beautiful too see how two great skaters take just one longboard, but please... take out that shitty car... btw ... two person in a smart is not fun ... not even one.

kleenex's picture
kleenex
26150 pencils

Will it sell the car though???

Temple's picture
Temple
9621 pencils

Much ado...

Hadrons's picture
Hadrons
5743 pencils

Temple is right... No connection to the specific product, no branding no USP.

-Love the stunts with the board for itself-

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jonbot84's picture
jonbot84
23 pencils

@Hadrons, are you joking? You give this ad 1 star because you think it doesn't have a "conection to the specific product"? Or that there's "no branding no USP"? First off, you're wrong, and second, you should watch the ad again. While these elements could have been approached differently to become more apparent, it's actually done quite well. Have you even thought to consider the market in which it's shown? Its audiences? This site's comments sections are plagued with you trying to show yourself as a heavy-handed expert, but it's expertise and critical thinking you're lacking.

Then again, I have no idea why I'm defending the ad. I suppose I just like conflict.

Hadrons's picture
Hadrons
5743 pencils

Rate the ad please and not me.

You offer me no challange, Jon so there is no conflict.

What was the concept?
Comparing the car to a skateboard that usually has room for ONE person? - Unless you've got the agility of an NFL runningback or flexibility of a gymnist in order to get in or out of the car -- while it's driving of course -- you might be able to fit 2 in the car and have some shreading-good fun. Dude.

So, if you dare to buy this car, and you're NOT one of those skateboarders, we promise you a struggle to get one other person in besides you...

But hey, you know what? There's a copywriter out there somewhere who thinks (did I hear 'THINKS'?) cool stunts (and they are), Important-Sounding music (read: noisy) with intentionally stupid lyrics, might make you feel good and *cool* spending money on this match-box of a car...while you are getting in to it upside-down.

Thank you for reading all my posts - that makes you a fan after all... :-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pedromolina's picture
pedromolina
2 pencils

Does anybody knows the name of the song? Awesome! kkkkk...

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