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Smart fortwo: Offroad

Advertising Agency: BBDO, Berlin, Germany
Creative Directors: Jan Harbeck, David Mously, Ton Hollander, Jens Ringena, Wolfgang Schneider
Art Directors: Jan Lorenz, Daniel Schweinzer
Copywriters: Momme Clausen, Lukas Liske
Account Director: Jan Hendrik Oelckers
Account Manager: Joris Jonker, Mia Luecker
Client Service Director: Sebastian Schlosser
Managing Director: Dirk Spakowski
Agency Producer: Silke Rochow, Steffen Gentis
Production company: Bigfish Filmproduction
Producers: Henry Rehorek, Hani Selim
Post-Production: Candy Mountain
Producer: Dominic Orphall
Sound Design: Eardrum Music & Sound Design
Director: Daniel Warwick
DOP: Michael Schreitel
Editor: Marty Schenk
Published: January 2013

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14 comments

monoliz's picture
monoliz
1326 pencils

nice and to the point

Arnav's picture
Arnav
168 pencils

Nailed it

certaintly's picture
certaintly
4060 pencils

ahahhahahahahahaha beautiful.

awesome insight! love love love love love it.
and greatly executed. great music.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a great insight and what's just so good about this is that it does so well in positioning the car as a city car.

msea's picture
msea
137 pencils

very nice!

kleenex's picture
kleenex
26358 pencils

Brilliant!!!

Vladislav's picture
Vladislav
2409 pencils

Great idea and execution. I wonder how many cars did they have to fix after the shooting.

Meredith Singh's picture
Meredith Singh
405 pencils

Excellent. An ad that knows what it wants to say and says it clearly and effectively.

rrgoto8's picture
rrgoto8
175 pencils

Awesome put into perspective

baliais's picture
baliais
2521 pencils

awesome! love it.

erectus's picture
erectus
5186 pencils

Yes.

Shutupandance's picture
Shutupandance
43 pencils

Brilliant – a 10!

feysal's picture
feysal
2188 pencils

i love this ad!

groovy baby!

griffter's picture
griffter
2 pencils

ha! bumped the Mercedes

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