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Smart for two: Backseat

Advertising Agency: BBDO, Germany

29 comments

drizae's picture
drizae
503 pencils

Haha, that's choice.

Fail Harder.

gabster's picture
gabster
2 pencils

This is a brilliant commercial, does anyone have the full credits at all?

Copy_Can's picture
Copy_Can

Very nice.

lisawesa's picture
lisawesa
71 pencils

original i like it

meng's picture
meng
54 pencils

@#$&ing hillarious! brilliant ad...
ugly car though.

Vibe's picture
Vibe
230 pencils

hahahahahaha good! very original!

hadisyriani's picture
hadisyriani
165 pencils

smart!!!!

Capitalist's picture
Capitalist
132 pencils

Looove it. Very clever.

ryanfluet's picture
ryanfluet
105 pencils

saw this about a week and a half ago... loved it then, love it now.

pindaro's picture
pindaro
526 pencils

niiiiiiiiiiice

Justin's picture
Justin
176 pencils

The ability to take a negative, and find an entertaining positive benefit in it is very clever.

Great work guys.

Modal Writer's picture
Modal Writer
333 pencils

this is what advertising is all about

ellehcimeo's picture
ellehcimeo
3522 pencils

all my thumbs up

Bianconiglio's picture
Bianconiglio
406 pencils

great!

addyhoch10's picture
addyhoch10
2592 pencils

a really great commercial. i love all those cheesy film bad boys. great sense of humour.

writergeekdez's picture
writergeekdez
255 pencils

spot on. excellent.

Wren's picture
Wren
66 pencils

LOL

salamandos's picture
salamandos
1947 pencils

really nice, can someone name the film source of the first murder scene?

addyhoch10's picture
addyhoch10
2592 pencils

i guess that some scenes have been reproduced for the commercial and are not really taken from a film.

salamandos's picture
salamandos
1947 pencils

I guess not, this is the whole concept of it

addyhoch10's picture
addyhoch10
2592 pencils

call me hairsplitting but it doesn't make any difference whether the scenes are all real or not as long as we get the impression they are.
that's what i tried to say.

salamandos's picture
salamandos
1947 pencils

it is about bringing the movie world in touch with the car, this is why it is important for this concept to use real film snippets.

addyhoch10's picture
addyhoch10
2592 pencils

damn, i really have to watch it again and again and with every time i watch it i love it even more.
the film scenes, the music... closest to perfect

salamandos's picture
salamandos
1947 pencils

feel the same way about it..

Temple's picture
Temple
10293 pencils

Original and bold and memorable. And from all the car ads I've seen this year, it definitely deserves a Lion.
Btw, which are the films? There is a Mad Max II, a Jason, and many more.

HV's picture
HV
212 pencils

Brilliant!

Making a negative to a positive...

Capitalist's picture
Capitalist
132 pencils

Bhwahahahaha...absolutely awesome, now that's what i call - a bloody good idea.

kandi's picture
kandi
204 pencils

OMG... what a simple idea. And enough details for you look it over a few times to catch the spoofs.

communicator's picture
communicator
28 pencils

awesome twosome. d idea n d execution!!!

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