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Demand le Slip Français

Agency: 
Published/Aired: 
January 2013

Demand Le Slip Français!

Description: 

A little French revolution: In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stand out – Le Slip Français. The Slip Français' products are entirely designed and manufactured in France, with a product range based around the iconic “slip” – high quality underpants for men and women.

Film advertisment created by BETC, France for Slip Français, within the category: Fashion.

Advertising Agency: BETC, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Aurélie Scalabre
Assistant Art Director: Cyril Doson
Copywriter: Patrice Dumas
Producers: Michel Teicher, Elodie Andurand
Music Producer: La-Bo
Production Company: Rita Films
Director: Julien Rambaldi
Media Strategy Planner: Clarisse Lacarrau

Comments (6)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

BETC on point.

jrs's picture
jrs
Activity Score 398

turbo cool

VampAd's picture
VampAd
Activity Score 1151

Agree.

kleenex's picture
kleenex
Activity Score 46010

hahahahah....

kalpesh78's picture
kalpesh78
Activity Score 2578

ha ha ha ha...

ideas....30 minutes nahi toh free.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Awesome! I want to see more from this concept. Funny and fresh.

andylefty's picture
andylefty
Activity Score 4535

BETC on point.

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