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Slip Français: Demand le Slip Français

A little French revolution: In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stand out – Le Slip Français. The Slip Français' products are entirely designed and manufactured in France, with a product range based around the iconic “slip” – high quality underpants for men and women.

Advertising Agency: BETC, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Aurélie Scalabre
Assistant Art Director: Cyril Doson
Copywriter: Patrice Dumas
Producers: Michel Teicher, Elodie Andurand
Music Producer: La-Bo
Production Company: Rita Films
Director: Julien Rambaldi
Media Strategy Planner: Clarisse Lacarrau

Published: 
January 2013

6 comments

jrs's picture
jrs
398 pencils

turbo cool

VampAd's picture
VampAd
1151 pencils

Agree.

kleenex's picture
kleenex
41162 pencils

hahahahah....

kalpesh78's picture
kalpesh78
2578 pencils

ha ha ha ha...

ideas....30 minutes nahi toh free.

Nike Diesel's picture
Nike Diesel
13590 pencils

Awesome! I want to see more from this concept. Funny and fresh.

andylefty's picture
andylefty
4535 pencils

BETC on point.

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