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Sky TG24: Opinion

Too often, the opinions we have are not really ours. They are the opinions “imposed” on us by media as they give us their point of view. SKY TG24 has always had an editorial line that focuses on objectivity: presenting facts in an objective manner is the best way to give people the possibility to really form their own opinion, without going through the filter of someone else’s point of view. This is the concept the movie is based on a a series of people expressing an opinion that is very evidently not their own.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Agency Copywriter: Mario Esposito, Mattia Perego
Agency Art Director: Massimo Verrone, Daria Paraboni
Inhouse Agency: P&P
Executive Creative Director: Alvaro Krupkin
Creative Director: Paolo Mancabelli
Production Company: (h)films
Executive Producer: Stella Orsini
Producer: Federica Dordoni
Advertiser’s Supervisor: Annalisa Orsi
DoP: Juraj Chlpik
Editor: (h)films
Casting: Jacopo Benassi
Location: La Spezia
Post Productions: Massimo Loiacono/SKY
Music: Roberto Baldi
Aired: October 2009

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20 comments

Adaddicted's picture
Adaddicted
3435 pencils

0:34 that voice sounds really funny for the guy ; ))

"lo trovo divertente"

withalltherespects

satrianee's picture
satrianee
3748 pencils

i liked this twisted voices idea... and the re-placement of the person/voice was delicate too.

Caprisel's picture
Caprisel
63 pencils

LOL 00:34. nice

silvi's picture
silvi
4172 pencils

I like last phrase

Marlus Lau's picture
Marlus Lau
1806 pencils

Very good.

royschellekens's picture
royschellekens
390 pencils

I hate this commercial! But i am not sure its my opinion...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sloppy4's picture
sloppy4
1496 pencils

you're right, it's not. it's my opinion.

royschellekens's picture
royschellekens
390 pencils

Despite it is yours, i am so proud of finally having an opinion.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Ensamblador's picture
Ensamblador
237 pencils

Very nice.

gmint7's picture
gmint7
2685 pencils

medium concept

:::J:::

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

the THOUGHT is real DEEP.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Phil Lestino's picture
Phil Lestino
1682 pencils

Whos opinion is it then???

Wordnerd's picture
Wordnerd
6662 pencils

what with that creepy closed-eye-sequence? that totally ruined a good start for me

xcreativity's picture
xcreativity
2374 pencils

nice one!! congrats

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

shahidali's picture
shahidali
4063 pencils

BRILLIANT. I just loved this commercial. Superb.

shahid

LeroyChristian's picture
LeroyChristian
392 pencils

i like it

brandingworthspreading's picture
brandingworthsp...
648 pencils

nice ad.

xel's picture
xel
27 pencils

great copy !

angieraj's picture
angieraj
428 pencils

To be honest, it depreciates people's ability to think which is a very large statement to make and that itself is imposing an idea to us, the viewers.

I like the effort but in the bigger scale of things I think people should be given more credit.

Cognito Ergo Sum

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