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Opinion

Agency: 
Published/Aired: 
October 2009
Description: 

Too often, the opinions we have are not really ours. They are the opinions “imposed” on us by media as they give us their point of view. SKY TG24 has always had an editorial line that focuses on objectivity: presenting facts in an objective manner is the best way to give people the possibility to really form their own opinion, without going through the filter of someone else’s point of view. This is the concept the movie is based on a a series of people expressing an opinion that is very evidently not their own.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Agency Copywriter: Mario Esposito, Mattia Perego
Agency Art Director: Massimo Verrone, Daria Paraboni
Inhouse Agency: P&P
Executive Creative Director: Alvaro Krupkin
Creative Director: Paolo Mancabelli
Production Company: (h)films
Executive Producer: Stella Orsini
Producer: Federica Dordoni
Advertiser’s Supervisor: Annalisa Orsi
DoP: Juraj Chlpik
Editor: (h)films
Casting: Jacopo Benassi
Location: La Spezia
Post Productions: Massimo Loiacono/SKY
Music: Roberto Baldi

Comments (20)

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Highest Rated

angieraj's picture
angieraj
Activity Score 428

To be honest, it depreciates people's ability to think which is a very large statement to make and that itself is imposing an idea to us, the viewers.

I like the effort but in the bigger scale of things I think people should be given more credit.

Cognito Ergo Sum

Adaddicted's picture
Adaddicted
Activity Score 3435

0:34 that voice sounds really funny for the guy ; ))

"lo trovo divertente"

withalltherespects

satrianee's picture
satrianee
Activity Score 3748

i liked this twisted voices idea... and the re-placement of the person/voice was delicate too.

Caprisel's picture
Caprisel
Activity Score 63

LOL 00:34. nice

silvi's picture
silvi
Activity Score 4172

I like last phrase

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very good.

royschellekens's picture
royschellekens
Activity Score 390

I hate this commercial! But i am not sure its my opinion...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sloppy4's picture
sloppy4
Activity Score 1494

you're right, it's not. it's my opinion.

royschellekens's picture
royschellekens
Activity Score 390

Despite it is yours, i am so proud of finally having an opinion.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Ensamblador's picture
Ensamblador
Activity Score 239

Very nice.

gmint7's picture
gmint7
Activity Score 2683

medium concept

:::J:::

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

the THOUGHT is real DEEP.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Whos opinion is it then???

Wordnerd's picture
Wordnerd
Activity Score 6692

what with that creepy closed-eye-sequence? that totally ruined a good start for me

xcreativity's picture
xcreativity
Activity Score 2374

nice one!! congrats

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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shahidali's picture
shahidali
Activity Score 4069

BRILLIANT. I just loved this commercial. Superb.

shahid

LeroyChristian's picture
LeroyChristian
Activity Score 392

i like it

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

nice ad.

xel's picture
xel
Activity Score 33

great copy !

angieraj's picture
angieraj
Activity Score 428

To be honest, it depreciates people's ability to think which is a very large statement to make and that itself is imposing an idea to us, the viewers.

I like the effort but in the bigger scale of things I think people should be given more credit.

Cognito Ergo Sum

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