October 2009
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Too often, the opinions we have are not really ours. They are the opinions “imposed” on us by media as they give us their point of view. SKY TG24 has always had an editorial line that focuses on objectivity: presenting facts in an objective manner is the best way to give people the possibility to really form their own opinion, without going through the filter of someone else’s point of view. This is the concept the movie is based on a a series of people expressing an opinion that is very evidently not their own.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Agency Copywriter: Mario Esposito, Mattia Perego
Agency Art Director: Massimo Verrone, Daria Paraboni
Inhouse Agency: P&P
Executive Creative Director: Alvaro Krupkin
Creative Director: Paolo Mancabelli
Production Company: (h)films
Executive Producer: Stella Orsini
Producer: Federica Dordoni
Advertiser’s Supervisor: Annalisa Orsi
DoP: Juraj Chlpik
Editor: (h)films
Casting: Jacopo Benassi
Location: La Spezia
Post Productions: Massimo Loiacono/SKY
Music: Roberto Baldi

Comments (20)

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Highest Rated

angieraj's picture
428 Activity Scores

To be honest, it depreciates people's ability to think which is a very large statement to make and that itself is imposing an idea to us, the viewers.

I like the effort but in the bigger scale of things I think people should be given more credit.

Cognito Ergo Sum