Average: 7 (35 votes)

A series of TV contents in low definition leave the scene forever. People wave at them for the last time, and they are actually overjoyed they can get rid of those programs, grainy and pixelated thanks to SKY, now in HD.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Director: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Production Co.: Akita Film
Executive Producer: Paolo Zaninello
Producer: Sonia Sassella
Director: Sebastian Valino
DOP: Paolo Caimi
Post Production: Xchanges
Aired: July 2009

12 comments

alexander_bickov's picture
3321 pencils
alexander_bickov

Great execution

alansmithie's picture
14 pencils
alansmithie

really nice LEGO commercial.

maxcomuni's picture
64 pencils
maxcomuni

great execution!!!

daniel ieraci's picture
335 pencils
daniel ieraci
talkingisfree's picture
2173 pencils
talkingisfree

uffff!

silvi's picture
4172 pencils
silvi

Excellent coming from Italy

Marlus Lau's picture
1799 pencils
Marlus Lau

I think the copy at the end killed it. It could have made the ending great, but was a turn off.

The idea and execution is cool.

mycidea's picture
90 pencils
mycidea

i think it's to the point, all the stories in the video is about saying goodbye to LD things. a direct, nice work,

Mantufayo's picture
584 pencils
Mantufayo

Love it!

Viranica's picture
233 pencils
Viranica

ahhhaaaa... lovely

AV

cef's picture
555 pencils
cef

great idea and great execution

mgriff21's picture
598 pencils
mgriff21

Great idea. However, I think i saw this in a print campaign. It was done with all naked woman - months ago. Still, nice execution.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?