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Sky HD: Pixel

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 6.9 (35 votes)

A series of TV contents in low definition leave the scene forever. People wave at them for the last time, and they are actually overjoyed they can get rid of those programs, grainy and pixelated thanks to SKY, now in HD.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Director: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Production Co.: Akita Film
Executive Producer: Paolo Zaninello
Producer: Sonia Sassella
Director: Sebastian Valino
DOP: Paolo Caimi
Post Production: Xchanges
Aired: July 2009

12 Comments

alexander_bickov's picture 3323 pencils
alexander_bickov | Thu, 2009-12-17 03:09

Great execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

alansmithie's picture 14 pencils
alansmithie | Thu, 2009-12-17 04:10

really nice LEGO commercial.

maxcomuni's picture 64 pencils
maxcomuni | Thu, 2009-12-17 04:13
6

great execution!!!

daniel ieraci's picture 335 pencils
daniel ieraci | Thu, 2009-12-17 05:40

Hmm

http://www.youtube.com/watch?v=KVWiUxyJL8Y

talkingisfree's picture 1820 pencils
talkingisfree | Thu, 2009-12-17 06:16

uffff!

silvi's picture 4174 pencils
silvi | Thu, 2009-12-17 11:12

Excellent coming from Italy

Marlus Lau's picture 1764 pencils
Marlus Lau | Thu, 2009-12-17 12:40

I think the copy at the end killed it. It could have made the ending great, but was a turn off.

The idea and execution is cool.

mycidea's picture 90 pencils
mycidea | Thu, 2009-12-17 21:33

i think it's to the point, all the stories in the video is about saying goodbye to LD things. a direct, nice work,

Mantufayo's picture 562 pencils
Mantufayo | Thu, 2009-12-17 15:01

Love it!

Viranica's picture 227 pencils
Viranica | Fri, 2009-12-18 08:15

ahhhaaaa... lovely

AV

cef's picture 555 pencils
cef | Fri, 2009-12-18 09:14

great idea and great execution

mgriff21's picture 598 pencils
mgriff21 | Fri, 2009-12-18 17:39
8

Great idea. However, I think i saw this in a print campaign. It was done with all naked woman - months ago. Still, nice execution.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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