Skoda Superb: Boot
Skoda Superb Estate with remotely controlled boot
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Andrzej Ratajczyk
Copywriter: Jan Majle
Published: March 2010



34 Comments
Nice idea
Very inspiring...
nice idea but a bit boring.
ideas....30 minutes nahi toh free.
how to do that?!
Yeah, nice idea indeed. I like it.
That's me!
http://blog.tapuz.co.il/wranger
I like it because you like it.
This is quite brilliant. If it worked consistently in homes as they said it would
This is a superb idea.
What hath God wrought
woooooow!
ALLELUJA!
www.tytpol.com
nice way to communicate the message, but indeed a bit boring...
Nice idea... execution killed it!
wow, a tv is interactive ! super idea !
woooww
an old medium can still give some opportunities.
awards to the creatives.
I'd like to give you my left nipple as a medal.
Wow...am trading in my Ferrari for one.
very nice idea
nice
Excellent idea..!!
You see? Finally, the communist regime is paying dividents to creatives.
Superb idea!
Very, very, very smart!! AWARD WINNER
Nice idea - in theory. I'm wondering what pepole was seeing who didn't have the channels stored on button 2 (or 1) on the remote seeing? :-)
NIce idea - in theory. I'm just wondering what people, who didn't have the right channels stored on button 1 and 2 on the remote, was seeing...? :-)
Interesting!
Is it really possible?
Best use of television i've seen
what an experience!!!! opening a trunk...
nice :)
This is incredibly great thinking. Best idea ever - really cool!
WOW.. so clever
Well it is possible in Poland. I`ve been living here for some time now and every single cable/satellite network has the two government owned tv channels tvp1 and tvp2 stored as their first channels.
A very smart idea indeed... a lot of research put in.. and it shows.. two thubs up!
amazing!
i wish we had technology that showed in real time, the booth slowly opening up upon flipping to the next channel, and slowly closing when flipping back -
but i still laik this.