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Skoda: Newborn

A beaming granddad takes a teddy bear out of his car that he has bought as a gift for his newborn grandson. But then the other grandparents pull up in their Skoda Superb Combi. And granddad’s high spirits quickly fade.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Otto Van Der Harst
Advertiser's Supervisors: Peter Van Der Graaf, Tom Van Kuyk
Account Manager: Emilie Van Dijk
Planner: Otto Van Der Harst
Production Company: First On Mars
Producer: Robert Roosenstein
Director: Herman Poppelaars
Editor: Ben Isaacs
Sound Design / Arrangement: The Ambassadors
Post Production: Crab Salad
Aired: January 2010

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6 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Effective ad - not a huge wow factor, but it'll sell some cars I think.

JeffP's picture
JeffP
810 pencils

I was expecting such an ending but the SIZE of the elephant caught me by surprise. Congrats Selmore!

morse's picture
morse
15714 pencils

It works, but are they really competing with teddy bear sizes??

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture
AssassinX
1329 pencils

Interesting story.

It is a Rover 75 in the video?

royschellekens's picture
royschellekens
390 pencils

Hats off to the production guy that found that big ass teddy bear!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Cesar Hector's picture
Cesar Hector
217 pencils

Simple, direct and with good care on detail; not only gets the job done but is quite fun to watch.

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