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Newborn

Agency: 
Published/Aired: 
January 2010
Description: 

A beaming granddad takes a teddy bear out of his car that he has bought as a gift for his newborn grandson. But then the other grandparents pull up in their Skoda Superb Combi. And granddad’s high spirits quickly fade.

Film advertisment created by Selmore, Netherlands for Skoda, within the category: Automotive.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Otto Van Der Harst
Advertiser's Supervisors: Peter Van Der Graaf, Tom Van Kuyk
Account Manager: Emilie Van Dijk
Planner: Otto Van Der Harst
Production Company: First On Mars
Producer: Robert Roosenstein
Director: Herman Poppelaars
Editor: Ben Isaacs
Sound Design / Arrangement: The Ambassadors
Post Production: Crab Salad

Comments (6)

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Highest Rated

Cesar Hector's picture
Cesar Hector
Activity Score 217

Simple, direct and with good care on detail; not only gets the job done but is quite fun to watch.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Effective ad - not a huge wow factor, but it'll sell some cars I think.

JeffP's picture
JeffP
Activity Score 810

I was expecting such an ending but the SIZE of the elephant caught me by surprise. Congrats Selmore!

morse's picture
morse
Activity Score 17548

It works, but are they really competing with teddy bear sizes??

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AssassinX's picture
AssassinX
Activity Score 1329

Interesting story.

It is a Rover 75 in the video?

royschellekens's picture
royschellekens
Activity Score 390

Hats off to the production guy that found that big ass teddy bear!

http://twitter.com/royschellekens

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Cesar Hector's picture
Cesar Hector
Activity Score 217

Simple, direct and with good care on detail; not only gets the job done but is quite fun to watch.

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