Skoda HR: CV

We will turn your CV into the opportunity of the lifetime.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Kristina Ambrozova, Lauren van Aswegen
Copywriters: Tereza Sverakova, Igor Paleta
Additional credits: Weareflink/Niko Tziopanos, Bakery Films
Published: 2011

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andylefty's picture
4537 pencils

Love the animation and feel. Don't get the ad. Thought it was for a job site.

Are they saying you will go far at Skoda.

The translation doesn't seem to make sense.

kleenex's picture
29411 pencils

Love the animation.

Temple's picture
10249 pencils

This has more "positivity" than Asimov's positron brains. Actually so much "positivity" that unfortunately one needs a break around 45''.

Where is the idea's picture
Where is the idea
707 pencils

Woah! brilliant execution...nice idea. Just that the connect with Skoda turning every CV into an opportunity of a lifetime is misleading. Fits better for a recruitment agency or a job portal.

dbor's picture
1455 pencils

What a strange connection with Škoda.

Wordfruit's picture
1023 pencils

The animation is great.

I presume this is to get more people to look at Skoda as a place to work?

"We will turn your CV into the opportunity of a lifetime," I don't think works. Though maybe it works in Czech.

Is the ad trying to say that Skoda will look at your experience and make a perfect-fit job for you, and that translates for you, into a great opportunity?

If yes, I guess there are many ways to redo the ad, but without changing the concept or the animation, just changing the line...you could say something along the lines that it starts with the person's CV, and that's what leads to the opportunity of a lifetime (not those exact words). But that's not a perfect solution and it will only work if the aim of the ad is to get more people to send their CVs in to Skoda.

But this might be irrelevant -- maybe it's just a translation thing -- maybe it works fine in Czech.

sonyx's picture
45 pencils

I think it is a recruitment campaign for Skoda, isn't it? Well done, guys!

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

It's on of the classic ads...

GonzoGoesToBitgurg's picture
114 pencils

I don't know, I think this is way too similar to Pottermore's add...


It looks dead. It smells dead. Yet it's moving around... That's interesting.

Nike Diesel's picture
Nike Diesel
13389 pencils

Totally overpromising.

F-16's picture
7 pencils

great short film for recruitment theme. Great art..

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