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Skoda: Horse Power

Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Director: Amanda Yang
Group Creative Director: Morris Meng
Art Director: Zhuang Zhi
Copywriter: Morris Meng
Production House: Possible Films
Director: Tom Huang
Post Production: Great Fun, Teipei
Published: September 2010

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13 comments

Guest's picture
Guest

horses made from smog

Temple's picture
Temple
9621 pencils

I suppose they don't see Guinness ads in China. But apart from this, everything in this spot is so cliche and old fashioned, it's almost terrifying.

Guest's picture
Guest

Showing horses is cliche. That was even bad in the 80s.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

I have seen this before for another car but I can't recall who's?

Guest's picture
Guest

i think it was for some type of oil... the horses were gold instead of from smog

monsieurange's picture
monsieurange
520 pencils

very old

Guest's picture
Guest

The Lord of the Rings??? the water taking the shape of horses. exactly the same

kalpesh78's picture
kalpesh78
2580 pencils

China's into duplication of ads noW??? oh wait. they always have been.... :)

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Wow! 200 horses power! that's Amazing!

silverfoxs's picture
silverfoxs
2 pencils

urr, it's just ok ad.
well, I know horses are not real, but it's so cheap and fake. The guy facial expression doesn't fit story. Was he racing with horses? or try to catch up or escape?
Plus, dude, I think you should use environment elements to show cars' power and horses power. Not just horses and car.

Guest's picture
Guest

Done, done, done

Guest's picture
Guest

so 80's

Madibaman's picture
Madibaman
101 pencils

This was shit all round. Idea was weak, too obvious and done to death. Execution was terrible. Creative team shouldn't be working.

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