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Skittles: Mentor

Pluck the Rainbow. Taste the Rainbow.

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Group Creative Director: Norberto Zylberberg
Copywriter: Nick Garza
Director: Rodrigo Garcia Saiz
Prod. Co.: Boxer Films
Producer/EP: John Barreiro
Editor: Brian Gannon
Assistant Editor: Alfred Cisneros
Producer: Dawn Guzowski
EP: Dan Bryant
DOP: Ramsay Nickell
Art Director: Freya Bardell
Exec. Producer: John Clark
Exec. Producer: Beth George
Editorial: Whitehouse Post
Post FX: Filmworkers Club
Audio Post: GuN
Mixer: Nick Papaleo
Audio Post Coordinator: Brian Heath
Aired: March 2012

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8 comments

Mike Z.'s picture
Mike Z.
16 pencils

Wait, so, since Skittles dropeed TBWA, they just got a new agency to give them the exact same style? I mean, don;t get me wrong, Skittles ads have been some of my favorite examples of Oddvertising--I mean, they don't really need to inform us about their product, just keep their brand out there and relevant. But I used to want to believe it was the genius of the TBWA people, now I am wondering if it is just the marketing department at Skittles who have been behind their direction all along.

vote4pedro's picture
vote4pedro
4601 pencils

new agency mimicking the old agency.

andylefty's picture
andylefty
4539 pencils

I believe the awesomeness originates from TBWA.
This is brilliant: http://www.scribd.com/doc/32214928/Skittles-Brand-Book

andylefty's picture
andylefty
4539 pencils

Not a huge fan of this one.

nickg's picture
nickg
3 pencils

LatinWorks did "Mentor." DDB did the other spots.

kleenex's picture
kleenex
30110 pencils

not that great...

Temple's picture
Temple
10300 pencils

On the skittlemeter, this scores rather average.

mertos's picture
mertos
899 pencils

it didn't make me feel good plucking some eatable stuff out of hair....bad....its yuck....

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