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Skittles: Hitchhiker

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi.
Account Managements: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Managements: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ
Online producer: Amy Miranda – Lunch
Online programming / FX: Pixel Pushers
Media: OMD
Seeding: Denizen

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6 comments

thedesignaddict's picture
thedesignaddict
5372 pencils

These are really weak compared to the original 'Touch the Rainbow' series.

sirvan's picture
sirvan
29870 pencils

Did these actually win because they're "interactive"?

+++

"I love some things, and don't love some other things."

pez's picture
pez
1730 pencils

Yeah! let's put a weird old man making stupid things in the video... that's fun!

tojosa's picture
tojosa
10 pencils

wtf???

Helmet Chrome's picture
Helmet Chrome
260 pencils

It's hilarious listening to people trying to say how new and fresh these are, just so they can sound current.

It's a bad reiteration of the great Skittles work from the last few years, nonetheless they won a lion.

Congrats, on the mediocre work.

Laimye's picture
Laimye
15 pencils

I don't like this Skittles' campaign "touch the rainbow". What is it all about?.. It's weird..

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