Skip: Black & White
The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Production Co & City: Dínamo Filmes
Production Director: Ricardo Carelli
Music & Music Publisher: Saxsofunny/Cesar Brandão
Producer: Equipe Dinamo Filmes
Aired: April 2010


24 Comments
VERY NICE.... :)
I love the approach. It reminds me of the Argentinian presidential campaign that consists on a text played backwards. Great way to make something different from the Procter and Gamble stereotype for cleaning products.
love it... winner
love it... winner....
love it.. winner
Brilliant.
Brilliant. Bravo
Very well executed.
Truly amazing effort in production, negligible final impact.
totally cooool... awesome.
ideas....30 minutes nahi toh free.
sublime!
Unique and well executed.
tip top
very very nice
wow wow wow . wasn't ready for this !!
:) nice
Absolutly love it!
That's me!
http://blog.tapuz.co.il/wranger
i like
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Pretty good.
killer one!
Nice idea. Cool!
LOVELY!!!!
WOW! Love it. Love it. Love it. 20 stars.
Silver Lion in Film this year.