00:00
NewerOlder

Skip: Black & White

The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Production Co & City: Dínamo Filmes
Production Director: Ricardo Carelli
Music & Music Publisher: Saxsofunny/Cesar Brandão
Producer: Equipe Dinamo Filmes
Aired: April 2010

Related videos by Shutterstock

24 comments

Guest's picture
Guest

VERY NICE.... :)

Guest's picture
Guest

I love the approach. It reminds me of the Argentinian presidential campaign that consists on a text played backwards. Great way to make something different from the Procter and Gamble stereotype for cleaning products.

Guest's picture
Guest

love it... winner

Guest's picture
Guest

love it... winner....

vinciraj's picture
vinciraj
48 pencils

love it.. winner

Guest's picture
Guest

Brilliant.

Quinner's picture
Quinner
48 pencils

Brilliant. Bravo

Guest's picture
Guest

Very well executed.

Temple's picture
Temple
9621 pencils

Truly amazing effort in production, negligible final impact.

kalpesh78's picture
kalpesh78
2580 pencils

totally cooool... awesome.

ideas....30 minutes nahi toh free.

capywriter's picture
capywriter
5511 pencils

sublime!

kindlovingsoul's picture
kindlovingsoul
82 pencils

Unique and well executed.

Guest's picture
Guest

tip top

Guest's picture
Guest

very very nice

Guest's picture
Guest

wow wow wow . wasn't ready for this !!

cezara's picture
cezara
10 pencils

:) nice

TommyO's picture
TommyO
1866 pencils

Absolutly love it!

Shingo's picture
Shingo
406 pencils

i like

Gallas's picture
Gallas
38 pencils

Pretty good.

Guest's picture
Guest

killer one!

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Nice idea. Cool!

Guest's picture
Guest

LOVELY!!!!

Guest's picture
Guest

WOW! Love it. Love it. Love it. 20 stars.

Guest's picture
Guest

Silver Lion in Film this year.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments