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Black & White

Agency: 
Published/Aired: 
April 2010
Description: 

The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Production Co & City: Dínamo Filmes
Production Director: Ricardo Carelli
Music & Music Publisher: Saxsofunny/Cesar Brandão
Producer: Equipe Dinamo Filmes

Comments (24)

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Highest Rated

Guest's picture
Guest

Silver Lion in Film this year.

Guest's picture
Guest

VERY NICE.... :)

Guest's picture
Guest

I love the approach. It reminds me of the Argentinian presidential campaign that consists on a text played backwards. Great way to make something different from the Procter and Gamble stereotype for cleaning products.

Guest's picture
Guest

love it... winner

Guest's picture
Guest

love it... winner....

vinciraj's picture
vinciraj
Activity Score 53

love it.. winner

Guest's picture
Guest

Brilliant.

Quinner's picture
Quinner
Activity Score 48

Brilliant. Bravo

Guest's picture
Guest

Very well executed.

Temple's picture
Temple
Activity Score 11337

Truly amazing effort in production, negligible final impact.

kalpesh78's picture
kalpesh78
Activity Score 2578

totally cooool... awesome.

ideas....30 minutes nahi toh free.

capywriter's picture
capywriter
Activity Score 5509

sublime!

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Unique and well executed.

Guest's picture
Guest

tip top

Guest's picture
Guest

very very nice

Guest's picture
Guest

wow wow wow . wasn't ready for this !!

cezara's picture
cezara
Activity Score 10

:) nice

TommyO's picture
TommyO
Activity Score 1866

Absolutly love it!

Shingo's picture
Shingo
Activity Score 408

i like

Gallas's picture
Gallas
Activity Score 38

Pretty good.

Guest's picture
Guest

killer one!

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Nice idea. Cool!

Guest's picture
Guest

LOVELY!!!!

Guest's picture
Guest

WOW! Love it. Love it. Love it. 20 stars.

Guest's picture
Guest

Silver Lion in Film this year.

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