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Unwrapped

Agency: 
Published/Aired: 
July 2013
Description: 

An edgy, dark, but sensual expression of the love a woman can and should feel for herself, especially when she wears her Sissy Boy jeans.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Art Director: Max Pazak
Copywriter: Kayli Vee Levitan
Agency Producers: Bronwyn Henry, Sarah Matthes
Client Service: Wouter Lombard, Sarah McDonald
Film Production Company: Giant Films
Director: Ian Gabriel
Producer: Emma Lundy
Cinematography: Paul Gilpin
Art Director / Stylist: Elmi Badenhorst
Editing Company: Upstairs Post Production
Editor: Kobus Loots
Post Production Facility: Black Ginger
Producer: Tracy-Lee Portnoi
VFX Operator / Online Editor: Eddie Addinall
Music & Sound Production: Markus Wormstorm

Comments (6)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

this might be good for the brand image, but as an ad it's stupid

morse's picture
morse
Activity Score 17364

What just happened? :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
Activity Score 3994

this might be good for the brand image, but as an ad it's stupid

kleenex's picture
kleenex
Activity Score 43473

you got that right...

uncertaintly's picture
uncertaintly
Activity Score 223

I always hate it when brands uses women as objects. This is lame.

monoliz's picture
monoliz
Activity Score 1304

egoistic concept may work for target.

Wachowsky's picture
Wachowsky
Activity Score 94

right

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