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Sissy Boy Jeans: Unwrapped

An edgy, dark, but sensual expression of the love a woman can and should feel for herself, especially when she wears her Sissy Boy jeans.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Art Director: Max Pazak
Copywriter: Kayli Vee Levitan
Agency Producers: Bronwyn Henry, Sarah Matthes
Client Service: Wouter Lombard, Sarah McDonald
Film Production Company: Giant Films
Director: Ian Gabriel
Producer: Emma Lundy
Cinematography: Paul Gilpin
Art Director / Stylist: Elmi Badenhorst
Editing Company: Upstairs Post Production
Editor: Kobus Loots
Post Production Facility: Black Ginger
Producer: Tracy-Lee Portnoi
VFX Operator / Online Editor: Eddie Addinall
Music & Sound Production: Markus Wormstorm

Published: 
July 2013

6 comments

morse's picture
morse
17008 pencils

What just happened? :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
3994 pencils

this might be good for the brand image, but as an ad it's stupid

kleenex's picture
kleenex
39639 pencils

you got that right...

uncertaintly's picture
uncertaintly
223 pencils

I always hate it when brands uses women as objects. This is lame.

monoliz's picture
monoliz
1304 pencils

egoistic concept may work for target.

Wachowsky's picture
Wachowsky
94 pencils

right

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