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Sirius Satellite Radio Canada: Discover again

Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian MacKellar
Copywriter: Rachel Abrams
Art Director: Linda Carte
Agency Producer: Tracey Azzopardi
Production House: OPC, Toronto
Executive Producer: Harland Weiss
Director: Steven Diller
DP: Stephane Valleé
Editorial: School, Toronto
Editor: Mark Morton
Planner: Lynn Fletcher
Account Director: Chris Perron-VP
Account Supervisor: Gord Cheesbrough
Account Coordinator: Catherine Crowe

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32 comments

SeanMartin's picture
SeanMartin

Disjointed vignettes and Moby-esque music. Sorry, but this is a blown opportunity.

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No, I am not a media buyer.

adgoddess's picture
adgoddess
369 pencils

Well, you've got to discover Moby again. This sounds like GY!BE or Mogwai or Mono, etc.

Guest's picture
Guest

Building to nothing. Didn't connect with me. But maybe other people will like it.

Guest's picture
Guest

BORING¡

Guest's picture
Guest

BEST

Guest's picture
Guest

Loved it!

purplehazegirl's picture
purplehazegirl
52 pencils

interesting approach ...

Ad_Man's picture
Ad_Man
828 pencils

liked it. nice insights.

quicktime is back! thanks ivan.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Mukesh's picture
Mukesh
202 pencils

Lovely.....the best thing of ad is that one has to watch it again to understand it. Brilliant. Loved it a lot.

Mukesh Lekhwani

Guest's picture
Guest

impressive, luv the track.

Guest's picture
Guest

"when was the last time you discovered something new" is a rip off from Emirates airlines tv commercials. Search it on YouTube.
The original line says "when was the last time you did something for the first time".

whitespace's picture
whitespace
1953 pencils

I like the emotive appeal.

Guest's picture
Guest

Beautiful ad, love it.

mark3r's picture
mark3r
1940 pencils

It works.

:::MARK3R:::

Guest's picture
Guest

This is simple. The song is very nice. And the concep is very good, i like it.

Guest's picture
Guest

loveit

Guest's picture
Guest

really interesting

kgeiger's picture
kgeiger
7102 pencils

Spotify.

Guest's picture
Guest

Lovely!

Guest's picture
Guest

That's to prove that good directing can save a semi good idea.

Guest's picture
Guest

That's to prove that good directing can save a semi good idea.

Guest's picture
Guest

The last time i discovered something new? NOT THIS TIME!

Guest's picture
Guest

love it!
very deep!
only for those sensitive person

veemaster's picture
veemaster
33 pencils

Discover Again..

Guest's picture
Guest

Good concept. Not the best execution...

shinnsei's picture
shinnsei
39 pencils

good concept,
clear image,
commucation well,
nice composition,
and very good music.

oh, they catch me.

Guest's picture
Guest

Very interesting, I bought Sirius radio stock about 5 years ago thinking it would be just like regular tv going to cable tv. You had very little choice unless you were ok with rabbit ears. Well, I sold it and thank Bob. They dropped like flies. From about 6 bucks to .60 cents. Best money making idea I ever had was doing what I do best. Print business cards. CHEERS!

http://www.PremiumCards.net/business_cards/

addesire's picture
addesire
10 pencils

nice work..

fw's picture
fw
7 pencils

Beautiful,
the attention to detail,
like the way the lad swallows when he realizes what he's about to devour,
and I'm not talking about the Sushi bloke either.

Guest's picture
Guest

can anyone analyse this add for me y is it pursuaisve???

fw's picture
fw
7 pencils

The viewer is presented with ten images, most viewers could, I suggest, associate with at least three or four if not more. The images are re-presented showing the participants enjoying the anticipation of the pleasure or excitement to come. Some of the images of the experiences will be new for the viewer and he/she is asked accept the anticipation shown as pleasant and to further extent this anticipation to digital radio. By using ten images, one is also implying that digital radio has choice, backed up by the different faces on the logo showing the different programming areas available.

Guest's picture
Guest

amazing

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