SIRE: The game

Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. That's great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. That's why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: "Let the children play their game"

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Martijn van der Werf
Copywriter: Thijs de Boer
Director: Hein Mevissen
Producer: Suzanne Huisman / Pink Rabbit
Editor: Annelien van Wijnbergen / Aan de Costa
Music: Geert van Galen / Studio de Keuken
Aired: November 2007


Khairul Akbar's picture
Khairul Akbar
4 pencils


account_guys_suck's picture
12 pencils

Same brief. Way, way better ad:


dannyvall's picture
78 pencils

i like it, literally don't let the boys play, remainds me my own childhood, hahahahaha

Ann_1978's picture
22 pencils

hahahahahaha..this is good
some thing New here...i love it ;)

Mohammad Hassan's picture
Mohammad Hassan
4 pencils

ohhh how can he do that ?

Temple's picture
10881 pencils

Oh, the problems dutch society has.

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