Agency: M&C Saatchi, Singapore
Executive Creative Director: Richard Johnson
Art director: Addy Tan
Copywriter: Bevan Lewis
Production: Blinkink
Director: Ruairi Robinson
Illustrators: Eboy
Animation: Screen Scene
Music: Nylon Studios
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14 Comments
really cute! love the eboy illustrations!
this is cute, but if think logically, perhaps the option 1 is the better option, since Einstein still the most respectable scientist around the world. haha:) but i like the way they present the story, nice.
http://jennywhx.blogspot.com jwhx:Visionary
Pretty kewl
Great pixel stuff but somehow I always seem to have problems with the 'either try this or us' solutions.
http://www.reinhardkrug.de/
i think it's great.
i would have liked to see albert demand 2 red bull cans though. unopened.
I agree that red bull should have been a tie in. The Dodecahedral space topology of the drink would have been a nice add in. I would have also liked to see a mention of Einstein's work on Copenhagen interpretation in this spot. To me it was one of his most important, but least noticed accomplishments during his career. What bothers me also about this is that there is no mention of linear recognition which happens to be a strong vein when traveling through time. Seeing as the spot relied on leaps in one solid timeline and then a shift to an alternate reality, it only makes sense that it be included.
What stands out most when watching is the macro-cultural implications of demeaning a popular scientific figure's work. It makes everyone believe that they can do something and that obviously is not true, look at the aliens. The aliens have not made any advancements since their discovery and further research in doplegraphite reprobation. I do applaud their efforts, but I feel as if they have hit a mark where no further work may be done.
You talk pretty.
Out of interest, why red bull?
Fail Harder.
Freud would diagnose kre8's comment as a classic fatherless man-boy urge to identify with a figure in order to garner guidance and to find a mother to have sexual urges towards. I believe that kre8, as he calls himself, is working to align himself with the author of the subjected work through internal comedy.
Really really good one!
Never thought I'd live to see Einstein vectorized and jumpy :P
www.TheAdMad.blogspot.com
The Ad Mad
Isn't it Eisntein is Jewish decent?
Sincerely,
Arnold Santillan
714-206-2459
So?
just saying that he is not German
Sincerely,
Arnold Santillan
714-206-2459
Wiki it! He is Jewish and German. http://en.wikipedia.org/wiki/Einstein