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SIM Global Education: Einstein

Agency: M&C Saatchi, Singapore
Executive Creative Director: Richard Johnson
Art director: Addy Tan
Copywriter: Bevan Lewis
Production: Blinkink
Director: Ruairi Robinson
Illustrators: Eboy
Animation: Screen Scene
Music: Nylon Studios

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13 comments

Demme's picture
Demme
30 pencils

really cute! love the eboy illustrations!

jennywhx's picture
jennywhx
1142 pencils

this is cute, but if think logically, perhaps the option 1 is the better option, since Einstein still the most respectable scientist around the world. haha:) but i like the way they present the story, nice.

Vibe's picture
Vibe
230 pencils

Pretty kewl

popdistortion's picture
popdistortion
1594 pencils

Great pixel stuff but somehow I always seem to have problems with the 'either try this or us' solutions.

kre8's picture
kre8
989 pencils

i think it's great.
i would have liked to see albert demand 2 red bull cans though. unopened.

esotericusername's picture
esotericusername
313 pencils

I agree that red bull should have been a tie in. The Dodecahedral space topology of the drink would have been a nice add in. I would have also liked to see a mention of Einstein's work on Copenhagen interpretation in this spot. To me it was one of his most important, but least noticed accomplishments during his career. What bothers me also about this is that there is no mention of linear recognition which happens to be a strong vein when traveling through time. Seeing as the spot relied on leaps in one solid timeline and then a shift to an alternate reality, it only makes sense that it be included.

What stands out most when watching is the macro-cultural implications of demeaning a popular scientific figure's work. It makes everyone believe that they can do something and that obviously is not true, look at the aliens. The aliens have not made any advancements since their discovery and further research in doplegraphite reprobation. I do applaud their efforts, but I feel as if they have hit a mark where no further work may be done.

Cron187's picture
Cron187
553 pencils

You talk pretty.

drizae's picture
drizae
503 pencils

Out of interest, why red bull?

Fail Harder.

esotericusername's picture
esotericusername
313 pencils

Freud would diagnose kre8's comment as a classic fatherless man-boy urge to identify with a figure in order to garner guidance and to find a mother to have sexual urges towards. I believe that kre8, as he calls himself, is working to align himself with the author of the subjected work through internal comedy.

pixelbomb1's picture
pixelbomb1
2555 pencils

Isn't it Eisntein is Jewish decent?

Sincerely,
Arnold Santillan
714-206-2459

kandi's picture
kandi
204 pencils

So?

pixelbomb1's picture
pixelbomb1
2555 pencils

just saying that he is not German

Sincerely,
Arnold Santillan
714-206-2459

kandi's picture
kandi
204 pencils

Wiki it! He is Jewish and German. http://en.wikipedia.org/wiki/Einstein

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