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SIM Global Education: Einstein

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Your rating: None Average: 7.3 (4 votes)

Agency: M&C Saatchi, Singapore
Executive Creative Director: Richard Johnson
Art director: Addy Tan
Copywriter: Bevan Lewis
Production: Blinkink
Director: Ruairi Robinson
Illustrators: Eboy
Animation: Screen Scene
Music: Nylon Studios

14 Comments

Demme's picture 30 pencils

really cute! love the eboy illustrations!

jennywhx's picture 1144 pencils

this is cute, but if think logically, perhaps the option 1 is the better option, since Einstein still the most respectable scientist around the world. haha:) but i like the way they present the story, nice.

Vibe's picture 230 pencils

Pretty kewl

popdistortion's picture 1612 pencils

Great pixel stuff but somehow I always seem to have problems with the 'either try this or us' solutions.

kre8's picture 993 pencils

i think it's great.
i would have liked to see albert demand 2 red bull cans though. unopened.

esotericusername's picture 313 pencils

I agree that red bull should have been a tie in. The Dodecahedral space topology of the drink would have been a nice add in. I would have also liked to see a mention of Einstein's work on Copenhagen interpretation in this spot. To me it was one of his most important, but least noticed accomplishments during his career. What bothers me also about this is that there is no mention of linear recognition which happens to be a strong vein when traveling through time. Seeing as the spot relied on leaps in one solid timeline and then a shift to an alternate reality, it only makes sense that it be included.

What stands out most when watching is the macro-cultural implications of demeaning a popular scientific figure's work. It makes everyone believe that they can do something and that obviously is not true, look at the aliens. The aliens have not made any advancements since their discovery and further research in doplegraphite reprobation. I do applaud their efforts, but I feel as if they have hit a mark where no further work may be done.

Cron187's picture 555 pencils

You talk pretty.

drizae's picture 508 pencils

Out of interest, why red bull?

Fail Harder.

esotericusername's picture 313 pencils

Freud would diagnose kre8's comment as a classic fatherless man-boy urge to identify with a figure in order to garner guidance and to find a mother to have sexual urges towards. I believe that kre8, as he calls himself, is working to align himself with the author of the subjected work through internal comedy.

TheAdMad's picture 557 pencils

Really really good one!
Never thought I'd live to see Einstein vectorized and jumpy :P

www.TheAdMad.blogspot.com

pixelbomb1's picture 2585 pencils

Isn't it Eisntein is Jewish decent?

Sincerely,
Arnold Santillan
714-206-2459

kandi's picture 204 pencils

So?

pixelbomb1's picture 2585 pencils

just saying that he is not German

Sincerely,
Arnold Santillan
714-206-2459

kandi's picture 204 pencils

Wiki it! He is Jewish and German. http://en.wikipedia.org/wiki/Einstein

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