Shock Absorber Bra: Run

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Advertising Agency: Compagnie 360 Eurorscg, France
Creative Director: Jean-Francois Goize
Art Director: Jean-Philippe Magnaval
Copywriter: Antoine Colin
Director: Gabriel Malaprade
Production Company: Marcassin
Aired: October 2007

Your rating: None Average: 7.1 (26 votes)

Comments

haha...niice!! like it indeed

I'd like it more without the "imagine her breast" phrase.
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Smart and Funny Signature.

miko1aj's picture

i'm with You

Me too. Otherwise it's great.

Rachel.Mann's picture

LOL Good thing I read what the ad was for before I saw the "imagine her breasts" line.

pixelbomb1's picture

most runner have flat chest. but then again.

DAMN! I dont have imagination! WE WANT TO SEE the breast!!!

(agree, its just very good ad! really original)

hurtado's picture

please put your jerk off-"get-a-girlfriend" spirit out of this forum primo. Be objective and grow up. thaks

sorry if i offended you mr sad day, it was JUST a joke, i put my serious commentary at the end.
really, sorry if i offended you, wasn't my intention

incredible!

Done very well.. but spelling out 'Breast' killed it. Left to imagination it will invite more non- TGs than TGs. It could have probably been ... " Ends it right there" or something like that which connects with the visual and the product.

vaishnav's picture

Good thought!

We aren’t alive!!!
It’s just advertising.....

I thought it was really clever. A little bit risque but not enough to be offensive (in my opinion at least).

nice one

nice!!

Don Draper's picture

I don't see how you do the spot without saying "imagine her breasts." When the hell do you let people know what we're selling? You'd have to do more than just tag the spot with a logo at the end. SOMETHING needs to be said.

miko1aj's picture

the very packshot explains everything imho.

simple

perfect

lovely!! dont need that line though or the voice over...